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~isPartOf:"The journal of consumer marketing"
~subject:"Brand image"
~subject:"Einzelhandel"
~subject:"Market research"
~subject:"Service quality"
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Brand image
Einzelhandel
Market research
Service quality
Consumer behaviour
284
Konsumentenverhalten
284
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Marketing management
18
Marketingmanagement
18
Retail trade
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Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
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Werbung
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Social Web
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Social web
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Emotion
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Internet marketing
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Online-Marketing
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Jugendliche
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Online retailing
13
Online-Handel
13
Youth
13
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
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10
Viral marketing
10
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2
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English
77
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Black, William C.
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Paswan, Audhesh K.
2
Poon, Patrick
2
Ahmed, Sadrudin A.
1
Albert, Noel
1
Albinsson, Pia A.
1
Astakhova, Marina
1
Astous, Alain d'
1
Aurand, Timothy W.
1
Baker, Julie
1
Bang, Nguyen
1
Bao, Yeqing
1
Bao, Yongchuan
1
Beatty, Sharon E.
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Blumrodt, Jens
1
Bose, Mousumi
1
Bournois, Frank
1
Brandstätter, Marion
1
Bryson, Douglas
1
Buil, Isabel
1
Byun, Kyung-Ah
1
Carlson, Jamie
1
Carsana, Laurence
1
Castaño, Raquel
1
Chan, Kara
1
Chang, Ya Ping
1
Cho, Eunjoo
1
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1
Chrysochou, Polymeros
1
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1
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1
Colliander, Jonas
1
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1
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1
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The journal of consumer marketing
Journal of retailing and consumer services
819
Journal of business research : JBR
600
The journal of product & brand management
249
International journal of hospitality management
248
The journal of brand management : an international journal
225
Psychology & marketing
162
Journal of retailing
153
International journal of retail & distribution management
141
The international review of retail, distribution and consumer research
136
Asia Pacific journal of marketing and logistics
131
European journal of marketing : EJM
123
The journal of services marketing
123
Cogent business & management
103
Journal of marketing research : JMR
103
Journal of travel and tourism marketing
102
Journal of hospitality marketing & management
97
International journal of contemporary hospitality management
96
Journal of strategic marketing
91
Journal of international consumer marketing
90
The service industries journal
90
Journal of the Academy of Marketing Science
88
Marketing intelligence & planning
88
International journal of retail and distribution management
86
International journal of consumer studies
85
Journal of marketing
81
Journal of marketing communications
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Services marketing quarterly
78
Marketing letters : a journal of research in marketing
77
Journal of global marketing
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
Journal of marketing management : MM
67
International journal of electronic marketing and retailing : IJEMR
65
Journal of fashion marketing and management
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Tourism management : research, policies, practice
61
International marketing review
59
Journal of Islamic marketing
59
Qualitative market research : an international journal
59
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ECONIS (ZBW)
77
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77
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1
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
2
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
6
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
7
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
8
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
9
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
Saved in:
10
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
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