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~isPartOf:"The journal of consumer marketing"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Brand personality"
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Brand image
71
Markenimage
71
Consumer behaviour
59
Konsumentenverhalten
59
Brand management
42
Markenführung
42
Brand
28
Markenartikel
28
Designation of origin
10
Herkunftsbezeichnung
10
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
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Werbewirkung
8
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Brands
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China
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Personality psychology
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Persönlichkeitspsychologie
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5
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Australien
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Brand equity
4
Brand extension
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Brand personality
4
Consumer motivation
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Corporate reputation
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Einzelhandel
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Emotion
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Firmenimage
4
Handelsmarke
4
Jugendliche
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Kaufmotiv
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Markentransfer
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Retail trade
4
Store brand
4
Youth
4
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
71
Conference paper
2
Konferenzbeitrag
2
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English
71
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Aurand, Timothy W.
2
Black, William C.
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Paswan, Audhesh K.
2
Poon, Patrick
2
Sullivan, Ursula Y.
2
Ahmed, Sadrudin A.
1
Albert, Noel
1
Astakhova, Marina
1
Astous, Alain d'
1
Bao, Yeqing
1
Bao, Yongchuan
1
Baxter, Stacey
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Blumrodt, Jens
1
Boisvert, Jean
1
Bose, Mousumi
1
Bournois, Frank
1
Brandstätter, Marion
1
Bryson, Douglas
1
Bui, M̃y
1
Buil, Isabel
1
Burton, Suzan
1
Byun, Kyung-Ah
1
Carlson, Jamie
1
Carsana, Laurence
1
Castaño, Raquel
1
Cho, Eunjoo
1
Chrysochou, Polymeros
1
Chéron, Emmanuel
1
Clarke, Peter
1
Coary, Sean
1
Cobbs, Joe
1
Corneille, Olivier
1
Corsi, Armando
1
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The journal of consumer marketing
Journal of business research : JBR
485
The journal of brand management : an international journal
339
The journal of product & brand management
304
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
106
European journal of marketing : EJM
106
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
90
International journal of hospitality management
79
Marketing intelligence & planning
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of global marketing
62
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
60
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
71
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1
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
2
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
6
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
7
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
8
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
9
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
10
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
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