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~isPartOf:"The journal of product & brand management"
~isPartOf:"The review of financial studies"
~language:"bos"
~language:"bul"
~language:"cat"
~language:"deu"
~language:"eng"
~language:"nld"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
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Volatility
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USA
1,376
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1,375
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892
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892
Consumer behaviour
403
Brand management
385
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385
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338
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4
Veloutsou, Cleopatra
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3
Al-Kwifi, Sam O.
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Becht, Marco
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2
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2
Cheng, Ing-Haw
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The journal of product & brand management
The review of financial studies
Journal of business research : JBR
2,001
Journal of retailing and consumer services
1,945
Applied economics
1,516
Energy economics
1,039
Economic modelling
916
Economics letters
826
Applied economics letters
814
International journal of consumer studies
780
International Journal of Energy Economics and Policy : IJEEP
773
International journal of hospitality management
750
Psychology & marketing
658
The economic journal : the journal of the Royal Economic Society
642
Finance research letters
608
Journal of banking & finance
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
International review of economics & finance : IREF
515
International review of financial analysis
491
Applied financial economics
473
Technological forecasting & social change : an international journal
466
Management science : journal of the Institute for Operations Research and the Management Sciences
431
The journal of futures markets
420
European journal of marketing : EJM
414
International journal of economics and financial issues : IJEFI
413
International journal of economics and finance
400
Journal of international money and finance
397
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
395
Asia Pacific journal of marketing and logistics
394
The American economic review
392
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
377
The North American journal of economics and finance : a journal of financial economics studies
375
European economic review : EER
372
Journal of econometrics
372
The journal of brand management : an international journal
368
Journal of marketing management : MM
367
Tourism management : research, policies, practice
363
Regional studies
358
Fiscal studies : the journal of the Institute for Fiscal Studies
349
Journal of marketing research : JMR
349
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
347
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ECONIS (ZBW)
Showing
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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