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~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"ces"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Davari, Arezoo"
~person:"Kapferer, Jean-Noël"
~subject:"Capital income"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Capital income
Consumer behaviour
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Brand
2
Luxury goods
2
Luxusgüter
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Markenartikel
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Davari, Arezoo
Kapferer, Jean-Noël
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
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2
Beneke, Justin
2
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2
Broyles, S. Allen
2
Buil, Isabel
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Costa, Patrício
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Davis, Donna
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The journal of product & brand management
Journal of business research : JBR
4
The journal of brand management : an international journal
3
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Journal of strategic marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
4
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1
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
2
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
3
Brands, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
Saved in:
4
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
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