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~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"ces"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Capital income"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Capital income
Consumer behaviour
Marketing management
Konsumentenverhalten
392
Brand management
385
Markenführung
385
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
111
Relationship marketing
111
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68
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68
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55
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Persönlichkeitspsychologie
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Guzman, Francisco
9
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4
Veloutsou, Cleopatra
4
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3
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3
Balasubramanian, Siva Kumar
3
Broyles, S. Allen
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Christodoulides, George
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Coker, Kesha K.
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Kang, Jiyun
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Leingpibul, Thaweephan
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Urde, Mats
3
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Abratt, Russell
2
Azar, Salim L.
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Bal, Anjali
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The journal of product & brand management
Journal of business research : JBR
2,257
Journal of retailing and consumer services
1,966
International journal of consumer studies
763
International journal of hospitality management
759
Psychology & marketing
677
Finance research letters
627
Journal of banking & finance
600
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
559
International review of financial analysis
512
Applied economics
469
Journal of financial economics
462
European journal of marketing : EJM
456
Asia Pacific journal of marketing and logistics
416
Journal of marketing management : MM
407
Applied economics letters
400
The journal of brand management : an international journal
394
The journal of finance : the journal of the American Finance Association
383
Journal of empirical finance
377
Journal of marketing research : JMR
376
Journal of marketing
373
Pacific-Basin finance journal
373
Journal of strategic marketing
369
Journal of the Academy of Marketing Science
366
International review of economics & finance : IREF
365
Journal of marketing communications
365
Industrial marketing management : the international journal for industrial and high-tech firms
358
Applied financial economics
356
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Cogent business & management
339
Economics letters
336
Journal of travel and tourism marketing
326
Journal of international consumer marketing
323
Marketing letters : a journal of research in marketing
320
Journal of retailing
317
Marketing intelligence & planning
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
Tourism management : research, policies, practice
306
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ECONIS (ZBW)
409
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1
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409
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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