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~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"ces"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Capital income"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Capital income
Consumer behaviour
Konsumentenverhalten
392
Brand management
385
Markenführung
385
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
111
Relationship marketing
111
Social Web
68
Social web
68
Internet marketing
55
Online-Marketing
55
Preismanagement
52
Pricing strategy
52
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42
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42
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41
Marketingmanagement
40
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39
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Werbewirkung
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Personality psychology
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Persönlichkeitspsychologie
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Theorie
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Aufsatz in Zeitschrift
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Guzman, Francisco
9
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4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
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3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
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3
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3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
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2
Beneke, Justin
2
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2
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2
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The journal of product & brand management
Journal of business research : JBR
2,004
Journal of retailing and consumer services
1,932
International journal of consumer studies
760
International journal of hospitality management
737
Psychology & marketing
658
Finance research letters
627
Journal of banking & finance
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
International review of financial analysis
512
Management science : journal of the Institute for Operations Research and the Management Sciences
509
Applied economics
466
Journal of financial economics
462
Applied economics letters
399
Asia Pacific journal of marketing and logistics
391
The journal of finance : the journal of the American Finance Association
382
Journal of empirical finance
377
Pacific-Basin finance journal
373
International review of economics & finance : IREF
364
Applied financial economics
356
The journal of brand management : an international journal
356
European journal of marketing : EJM
351
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
332
Journal of international consumer marketing
319
Cogent business & management
316
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
306
Journal of marketing
302
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Marketing letters : a journal of research in marketing
293
Tourism management : research, policies, practice
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
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ECONIS (ZBW)
394
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1
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394
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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