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~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Beziehungsmarketing
Kundenzufriedenheit
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
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Luxury goods
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Luxusgüter
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Advertising effects
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Emotion
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Brand loyalty
32
Preismanagement
31
Pricing strategy
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Marketing management
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Vertrauen
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Consumer behavior
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Guzman, Francisco
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Veloutsou, Cleopatra
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The journal of product & brand management
Journal of retailing and consumer services
629
Journal of business research : JBR
544
International journal of hospitality management
279
Journal of marketing communications
162
The journal of services marketing
157
Psychology & marketing
154
International journal of advertising : the review of marketing communications
144
Journal of hospitality marketing & management
129
Cogent business & management
124
Journal of travel and tourism marketing
120
International journal of contemporary hospitality management
117
Asia Pacific journal of marketing and logistics
114
The journal of brand management : an international journal
111
Journal of the Academy of Marketing Science
102
European journal of marketing : EJM
101
Journal of promotion management : innovations in planning and applied research
100
International journal of advertising : the quarterly review of marketing communications
95
Tourism management : research, policies, practice
92
International journal of internet marketing and advertising : IJIMA
90
The service industries journal
87
Journal of strategic marketing
86
Journal of retailing
84
Marketing intelligence & planning
80
Services marketing quarterly
79
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Journal of marketing
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The international review of retail, distribution and consumer research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
73
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
SpringerLink / Bücher
66
International journal of electronic marketing and retailing : IJEMR
63
International journal of retail & distribution management
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of service research : JSR
62
International journal of consumer studies
60
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ECONIS (ZBW)
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
6
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
10
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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