//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~source:"econis"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
3
Markenführung
3
Behavioral economics
2
Preismanagement
2
Pricing strategy
2
Verhaltensökonomik
2
Beziehungsmarketing
1
Brand
1
Brand image
1
India
1
Indien
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
Article
388
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Systematic review
Umfrage
Aufsatz in Zeitschrift
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
5
Author
All
Christodoulides, George
2
Cayolla, Ricardo Roseira
1
Fetscherin, Marc
1
Guzman, Francisco
1
Maxwell, Sarah
1
Maxwell, Sarah M.
1
Pappu, Ravi
1
Veloutsou, Cleopatra
1
Wiedmann, Klaus-Peter
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
12
Journal of consumer behaviour : an international research review
10
Psychology & marketing
9
Bericht der GfK-Tagung : vom ...
8
Foundations and trends in marketing : FTMKT
8
International journal of consumer studies
8
Journal of business research : JBR
8
Economics / Journal articles : the open-access, open-assessment journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Working paper / National Bureau of Economic Research, Inc.
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
The journal of brand management : an international journal
5
International journal of retail & distribution management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Research
4
Cambridge working papers in economics
3
International journal of internet marketing and advertising : IJIMA
3
International marketing review
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Märkte
3
Qualitative market research : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Agrarwirtschaft / Sonderhefte : Zeitschrift für Betriebswirtschaft, Marktforschung u. Agrarpolitik
2
Always learning
2
Arbeitsmaterialien zur Raumordnung und Raumplanung
2
Arbeitspapier
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Developments in marketing science: proceedings of the Academy of Marketing Science
2
Discussion paper series / IZA
2
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
2
Electronic commerce research
2
Europäische Wirtschaft <Luxembourg> / Beiheft B
2
Gesunde Ernährung
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
The behavioral aspects of pricing
Maxwell, Sarah M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566001
Saved in:
5
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->