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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
~subject:"Personality psychology"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Internet marketing
Kundenzufriedenheit
Personality psychology
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
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USA
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16
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165
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Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Balasubramanian, Siva Kumar
2
Broyles, S. Allen
2
Coker, Kesha K.
2
Dwivedi, Abhishek
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
Alwan, Mohammed
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
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Augusto, Mário Gomes
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1
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1
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1
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1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Barth, J. E.
1
Bashir, Irfan
1
Basu, Meheli
1
Baudry, Damien
1
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The journal of product & brand management
Journal of retailing and consumer services
750
Journal of business research : JBR
738
International journal of hospitality management
340
Psychology & marketing
208
Journal of marketing communications
182
International journal of advertising : the review of marketing communications
162
The journal of services marketing
162
Journal of travel and tourism marketing
150
International journal of internet marketing and advertising : IJIMA
149
Cogent business & management
147
International journal of contemporary hospitality management
144
Journal of hospitality marketing & management
143
Asia Pacific journal of marketing and logistics
140
The journal of brand management : an international journal
139
European journal of marketing : EJM
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
121
Tourism management : research, policies, practice
120
Journal of promotion management : innovations in planning and applied research
115
International journal of advertising : the quarterly review of marketing communications
106
Journal of the Academy of Marketing Science
106
Journal of strategic marketing
105
International journal of consumer studies
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing
100
Journal of retailing
98
The service industries journal
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
95
International journal of electronic marketing and retailing : IJEMR
93
Marketing letters : a journal of research in marketing
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of internet commerce
90
Marketing intelligence & planning
90
Journal of consumer research : JCR ; an interdisciplinary bimonthly
88
Journal of promotion management : JPM
88
The international review of retail, distribution and consumer research
83
Services marketing quarterly
82
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
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ECONIS (ZBW)
165
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
7
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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