//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Brand community"
~subject:"Celebrity endorsement"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand community
Celebrity endorsement
Markenartikel
Online-Marketing
Viral marketing
Social Web
68
Social web
68
Brand management
56
Consumer behaviour
56
Konsumentenverhalten
56
Markenführung
56
Internet marketing
43
Brand image
39
Markenimage
39
Beziehungsmarketing
32
Brand
32
Relationship marketing
32
Social media
30
Virales Marketing
17
Customer integration
9
Emotion
9
Kundenintegration
9
Brand loyalty
8
Brand love
7
Consumer engagement
7
Facebook
7
Brand communities
6
Markentreue
6
Brand engagement
5
Luxury goods
5
Luxusgüter
5
Online retailing
5
Online-Handel
5
Brand co-creation
4
Online brand community
4
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Advertising effects
3
Brand trust
3
more ...
less ...
Online availability
All
Undetermined
50
Free
1
Type of publication
All
Article
58
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
59
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
59
Author
All
Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Morgan-Thomas, Anna
2
Stavros, Constantino
2
Veloutsou, Cleopatra
2
Adams, Frank G.
1
Amelia, Maria Veronica
1
Arcand, Manon
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
Breazeale, Michael
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Buil, Isabel
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chen, Huan
1
Chen, Tom
1
Chipp, Kerry Fiona
1
Cicek, Mesut
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Chernatony, Leslie
1
De Vita, Jennifer
1
Dennhardt, Severin
1
Dessart, Laurence
1
Dobele, Angela
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
239
Journal of retailing and consumer services
124
International journal of internet marketing and advertising : IJIMA
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
International journal of advertising : the review of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Technological forecasting & social change : an international journal
70
Journal of marketing communications
67
Tourism management : research, policies, practice
64
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of promotion management : innovations in planning and applied research
60
Information systems research : ISR
59
International journal of hospitality management
51
Journal of management information systems : JMIS
50
Business horizons
49
The journal of brand management : an international journal
49
Journal of internet commerce
47
International journal of electronic marketing and retailing : IJEMR
43
Cogent business & management
42
Journal of marketing
42
Marketing intelligence & planning
41
Psychology & marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of marketing management : MM
39
International journal of technology marketing : IJTMkt
38
Electronic commerce research
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of business information systems : IJBIS
34
Journal of electronic commerce research : JECR
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of advertising research
32
Journal of hospitality marketing & management
32
Journal of travel and tourism marketing
32
International journal of contemporary hospitality management
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
1
-
10
of
59
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
8
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
9
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
10
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->