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~isPartOf:"The journal of product & brand management"
~subject:"Brand community"
~subject:"Celebrity endorsement"
~subject:"Markenartikel"
~subject:"Online-Marketing"
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Brand community
Celebrity endorsement
Markenartikel
Online-Marketing
Social Web
68
Social web
68
Brand management
56
Consumer behaviour
56
Konsumentenverhalten
56
Markenführung
56
Internet marketing
43
Brand image
39
Markenimage
39
Beziehungsmarketing
32
Brand
32
Relationship marketing
32
Social media
30
Viral marketing
17
Virales Marketing
17
Customer integration
9
Emotion
9
Kundenintegration
9
Brand loyalty
8
Brand love
7
Consumer engagement
7
Facebook
7
Brand communities
6
Markentreue
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Brand engagement
5
Luxury goods
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Luxusgüter
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Online retailing
5
Online-Handel
5
Brand co-creation
4
Online brand community
4
Social network
4
Soziales Netzwerk
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Word-of-mouth
4
Advertising effects
3
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Wallace, Elaine
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Kennedy, Eric
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Stavros, Constantino
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Amelia, Maria Veronica
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Arcand, Manon
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Atmaja, Ferry Tema
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Augusto, Mário Gomes
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The journal of product & brand management
Journal of business research : JBR
194
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
103
International journal of advertising : the review of marketing communications
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of marketing communications
58
Technological forecasting & social change : an international journal
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
50
The journal of brand management : an international journal
49
Business horizons
45
Information systems research : ISR
45
International journal of hospitality management
45
Journal of internet commerce
43
Journal of management information systems : JMIS
42
Cogent business & management
40
Marketing intelligence & planning
39
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
35
Journal of marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
SpringerLink / Bücher
34
Journal of strategic marketing
31
Springer eBook Collection
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Psychology & marketing
29
International journal of contemporary hospitality management
27
Journal of electronic commerce research : JECR
27
Journal of travel and tourism marketing
27
Journal of advertising research
26
Journal of marketing management : MM
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
57
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
8
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
9
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
10
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
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