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~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Consumer behaviour
388
Konsumentenverhalten
387
Brand management
282
Markenführung
282
Markenimage
241
Brand
171
Markenartikel
169
Beziehungsmarketing
96
Relationship marketing
96
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
34
Luxusgüter
34
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
29
Pricing strategy
29
Marketing management
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Marketingmanagement
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
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16
Corporate Social Responsibility
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243
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English
243
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Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Broyles, S. Allen
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Shobeiri, Saeed
2
St. Davčik, Nebojša
2
Stoel, Leslie
2
Strandvik, Tore
2
Taute, Harry A.
2
Thomas, Robert James
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Abbott, Rachael
1
Addicott, Branden J.
1
Ahmad, Fayez
1
Al Shebil, Saleh
1
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The journal of product & brand management
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of brand management : an international journal
217
Psychology & marketing
119
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
Journal of internet commerce
67
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of strategic marketing
59
Journal of global marketing
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Electronic commerce research
57
Journal of marketing
57
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of the Academy of Marketing Science
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
International journal of retail & distribution management
48
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
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ECONIS (ZBW)
243
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61
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
62
Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa
;
Yang, Jie
;
Wooldridge, Barbara Ross
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
Saved in:
63
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
64
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
65
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
66
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
Saved in:
67
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
68
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
69
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
70
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
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