//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Corporate Social Responsibility"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
Werbewirkung
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
more ...
less ...
Online availability
All
Undetermined
42
Free
1
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
49
Language
All
English
49
Author
All
Guzman, Francisco
2
Kang, Jiyun
2
Torres, Anna
2
Aagerup, Ulf
1
Al Shebil, Saleh
1
Alvarado-Karste, Diego
1
Baeck, Sunmee
1
Balasubramanian, Siva Kumar
1
Banerjee, Shubhomoy
1
Beise-Zee, Rian
1
Bhaduri, Gargi
1
Bhappu, Anita D.
1
Bishop, Melissa
1
Carvalho, Leonor Vacas de
1
Chan, Fong Yee
1
Chang, Hua
1
Chen, Huan
1
Choi, Woo Jin
1
Clayton, Michael
1
Coker, Kesha K.
1
Consolación-Segura, Carolina
1
Costa, Patricio
1
Costa, Patrício
1
Danbury, Annie
1
Davis, Donna
1
Davtyan, Davit
1
Dwivedi, Abhishek
1
Fan, Chao
1
Faria, Amy A.
1
Fatma, Mobin
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Ha-Brookshire, Jung E.
1
Hende, Ellis van den
1
Heo, Jun
1
Herédia-Colaço, Vera
1
Hickman, Thomas M.
1
Hong, JungHwa
1
Huertas-García, Rubén
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
205
Journal of marketing communications
150
International journal of advertising : the review of marketing communications
141
Journal of retailing and consumer services
97
International journal of advertising : the quarterly review of marketing communications
89
Journal of business ethics : JOBE
80
Psychology & marketing
74
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
65
Journal of advertising research
61
International journal of internet marketing and advertising : IJIMA
54
International journal of hospitality management
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
43
European journal of marketing : EJM
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Asia Pacific journal of marketing and logistics
38
The journal of consumer marketing
36
Corporate social responsibility and environmental management
35
Marketing intelligence & planning
35
International journal of consumer studies
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Cogent business & management
27
Health marketing quarterly
27
Marketing : ZFP ; journal of research and management
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of current issues and research in advertising
25
Journal of global marketing
25
European journal of marketing
24
Journal of marketing
23
Journal of international consumer marketing
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
International review on public and non-profit marketing
21
Young consumers : insight and ideas for responsible marketers
21
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
6
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
7
Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
8
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
9
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
10
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->