//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
~subject:"Service quality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Marketingmanagement
Service quality
Brand image
39
Markenimage
39
Brand management
36
Markenführung
36
Consumer behaviour
33
Konsumentenverhalten
33
Brand
17
Markenartikel
17
Brand equity
15
Beziehungsmarketing
11
Relationship marketing
11
Consumer brand equity
9
Brand loyalty
6
Marketing management
6
Brand equity (Consumer)
5
Advertising effects
4
Product quality
4
Produktqualität
4
Werbewirkung
4
Brand awareness
3
Brand evaluation
3
Brand performance
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Financial brand equity
3
Kundenzufriedenheit
3
Luxury branding
3
Luxury goods
3
Luxusgüter
3
Brand communication
2
Brand equity (consumer)
2
Brand experience
2
Brand meaning
2
Brand personality
2
Branding
2
CSR
2
Celebrity endorsement
2
Celebrity-Werbung
2
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Vera, Jorge
2
Atanasova, Christina
1
Blair, Amanda J.
1
Chan, Anthony
1
Fuentes-Blasco, María
1
Fuller, Rachel
1
Gil Saura, Irene
1
Hair, Joseph F.
1
Jaufenthaler, Philipp
1
Moliner-Velázquez, Beatriz
1
Pitt, Leyland F.
1
Servera-Francés, David
1
Silva, Rui Vinhas da
1
St. Davčik, Nebojša
1
Stocchi, Lara
1
Wallstrom, Åsa
1
Zoghaib, Alice
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
12
Journal of retailing and consumer services
7
Cogent business & management
6
International journal of hospitality management
5
Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
4
Journal of Services Marketing
4
Journal of strategic marketing
4
Global business review
3
International Journal of Contemporary Hospitality Management
3
Journal of hospitality and tourism insights
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Academia : revista Latinoamericana de administración
2
European Journal of Marketing
2
International Journal of Bank Marketing
2
International journal of business excellence
2
International journal of internet marketing and advertising : IJIMA
2
Journal for global business advancement : JGBA
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Business Strategy
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service research
2
Marketing intelligence & planning
2
Pakistan journal of commerce and social sciences
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Tourism review
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
Towards a unified theory of
brand
equity
: conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
3
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
4
Assessing
brand
equity
in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
5
A comparison of
brand
equity
strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
6
The contribution of a brand spokesperson's voice to consumer-based
brand
equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
7
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
8
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->