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~isPartOf:"The journal of product & brand management"
~subject:"Diskontierung"
~subject:"Preismanagement"
~subject:"Theorie"
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Diskontierung
Preismanagement
Theorie
Consumer behaviour
7
Konsumentenverhalten
7
Rabatt
7
Rebate
7
Pricing strategy
5
Preisdifferenzierung
2
Price discrimination
2
Sales promotion
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Theory
2
Verkaufsförderung
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Beschwerdemanagement
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Brand
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Bundling strategy
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Complaint management
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Consumer goods
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Consumer goods industry
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Customer satisfaction
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Discounts
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Disposable income
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E-commerce
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Einzelhandel
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Electronic Commerce
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Experiment
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Konsumgüter
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Konsumgüterindustrie
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Kundenzufriedenheit
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Leistungsbündel
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Low-cost strategy
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Markenartikel
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Niedrigpreisstrategie
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Online retailing
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Online shopping
1
Online-Handel
1
Perceived risk
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Perception
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Price discount
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Blair, Edward A.
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Chauvin, Max
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DelVecchio, Devon
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Dunphy, Steve
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Gourville, John T.
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Harris, Judy
1
Heath, Timothy B.
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Lee, Jung Eun
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Soman, Dilip
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Stoel, Leslie
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Swani, Kunal
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Yoo, Boonghee
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The journal of product & brand management
International journal of production economics
23
European journal of operational research : EJOR
16
International journal of industrial organization
13
Journal of retailing and consumer services
13
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Transportation research / E : an international journal
7
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of revenue and pricing management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
NBER working paper series
6
The American economic review
6
Working paper / National Bureau of Economic Research, Inc.
6
Discussion paper / Centre for Economic Policy Research
5
Economics letters
5
Review of industrial organization : RIO
5
Production and operations management : an international journal of the Production and Operations Management Society
4
The Harvard John M. Olin discussion paper series
4
The Rand journal of economics
4
CESifo working papers
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Discussion paper / Tinbergen Institute
3
Discussion papers / CEPR
3
Information systems research : ISR
3
International journal of the economics of business
3
Journal of behavioral decision making
3
Journal of competition law & economics
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of industrial engineering international
3
Journal of marketing
3
Journal of the Operational Research Society : OR
3
Manufacturing & service operations management : M & SOM
3
Marketing letters : a journal of research in marketing
3
Marketing science
3
OR spectrum : quantitative approaches in management
3
Operational research : an international journal
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ECONIS (ZBW)
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1
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
Saved in:
2
Quantity consumer goods pricing : has yesterday's surcharge become today's discount?
Dunphy, Steve
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 721-728
Persistent link: https://www.econbiz.de/10011616268
Saved in:
3
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
4
Consumer processing of bundled prices : when do discounts matter?
Harris, Judy
;
Blair, Edward A.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 205-214
Persistent link: https://www.econbiz.de/10009570739
Saved in:
5
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
Saved in:
6
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
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