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~isPartOf:"The journal of product & brand management"
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Search: subject:"Co-Creation"
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Customer integration
17
Kundenintegration
17
Brand management
16
Markenführung
16
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Consumer behaviour
13
Konsumentenverhalten
13
Markenimage
13
Brand
9
Brand co-creation
9
Markenartikel
9
Social Web
9
Social web
9
Internet marketing
8
Online-Marketing
8
Brand engagement
4
Brand loyalty
4
Markentreue
4
Social media
4
Co-creation
3
Viral marketing
3
Virales Marketing
3
Betriebliche Wertschöpfung
2
Brand communities
2
Brand love
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Brand trust
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Emotion
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Value creation
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Advertising effects
1
Anti-Branding
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Anti-branding
1
Behavioral branding
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Bibliometric analysis
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Bibliometrics
1
Bibliometrie
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Brand communication
1
Brand experience
1
Brand hijacking
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English
18
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Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Bendoni, Wendy K.
1
Bilgram, Volker
1
Clark, Moira K.
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Confetto, Maria Giovanna
1
Cova, Bernard
1
Covucci, Claudia
1
Dwivedi, Yogesh Kumar
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Füller, Johann
1
Henseler, Jörg
1
Hollebeek, Linda D.
1
Hughes, Mine Üçok
1
Imparato, Nicholas
1
Jevons, Colin
1
Kaltcheva, Velitchka D.
1
Kaufmann, Hans Rüdiger
1
Kristal, Samuel
1
Langaro, Daniela
1
Laric, Michael V.
1
Lee, Michael S. W.
1
Lee, Sang Bong
1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
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Manarioti, Agapi
1
Merrilees, Bill
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Muniz, Fernanda
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1
Ooi, Keng-Boon
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Paranque, Bernard
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Patino, Anthony
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Pehlivan, Ekin
1
Pitta, Dennis A.
1
Pongpaew, Wimmala
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The journal of product & brand management
Journal of business research : JBR
192
Industrial marketing management : the international journal for industrial and high-tech firms
95
Journal of retailing and consumer services
77
Journal of service management
56
The journal of services marketing
49
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
Technological forecasting & social change : an international journal
44
The journal of business & industrial marketing
40
International journal of hospitality management
38
The service industries journal
37
Journal of strategic marketing
35
Research policy : policy, management and economic studies of science, technology and innovation
35
Journal of marketing management : MM
32
Public management review
31
The journal of brand management : an international journal
28
International journal of contemporary hospitality management
27
Marketing theory
27
Service business
27
Journal of service theory and practice : JSTP
25
Journal of service research : JSR
23
Tourism management : research, policies, practice
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology management : IJTM
21
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
Marketing intelligence & planning
20
Administrative Sciences : open access journal
19
Tourism management perspectives : TMP
19
Journal of the Academy of Marketing Science
18
European journal of marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of open innovation : technology, market, and complexity
17
Journal of service research
17
Creativity and innovation management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
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ECONIS (ZBW)
18
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1
Redefining brand hijacking from a non-collaborative brand
co-creation
perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
The impact of brand value
co-creation
on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
6
Do brand relationships on social media motivate young consumers' value
co-creation
and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
7
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
8
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
9
When perceived ability to influence plays a role : brand
co-creation
in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
10
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the
co-creation
of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
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