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~isPartOf:"The journal of product & brand management"
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Brand architecture
14
Brand management
14
Markenführung
14
Markenarchitektur
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Corporate reputation
8
Firmenimage
8
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Markenimage
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Al Shebil, Saleh
1
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Urde, Mats
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The journal of product & brand management
University of California Transportation Center, Working Papers
201
SpringerLink / Bücher
79
Information systems and e-business management : ISeB
60
The journal of brand management : an international journal
60
Informatica Economica
42
Renewable Energy
42
HMD : Praxis der Wirtschaftsinformatik
38
International journal of business information systems : IJBIS
37
International journal of production research
37
Journal of business research : JBR
37
Lecture notes in business information processing : LNBIP
35
IMF Working Papers
34
European journal of marketing : EJM
27
International journal of business process integration and management : IJBPIM
26
MPRA Paper
22
IRB-Literaturauslese
21
PEB Échanges, Programme pour la construction et l'équipement de l'éducation
21
International journal of enterprise information systems : an official publication of the Information Resources Management Association
20
Public Space in Urban Asia
20
Working paper / National Bureau of Economic Research, Inc.
20
IEEE transactions on engineering management : EM
19
Springer eBook Collection
18
Lecture Notes in Business Information Processing
17
Discussion paper / Centre for Economic Policy Research
16
Enterprise information systems
16
NBER working paper series
16
Research
16
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
15
Omega : the international journal of management science
14
PEB Exchange, Programme on Educational Building
14
Working Papers CREGO
14
IMF working papers
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
NBER Working Paper
13
Premier reference source
13
Corporate communications : an international journal
12
Springer eBook Collection / Business and Management
12
Working papers / Harvard Business School, Division of Research
12
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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ECONIS (ZBW)
14
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1
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
3
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco
;
Pisano, Vincenzo
;
Strano, Sonia M.
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 681-696
Persistent link: https://www.econbiz.de/10014315437
Saved in:
4
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
5
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
6
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
7
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
8
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
9
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
10
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
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