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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
Beziehungsmarketing
111
Relationship marketing
111
Social Web
68
Social web
68
Internet marketing
55
Online-Marketing
55
Preismanagement
52
Pricing strategy
52
Luxury goods
42
Luxusgüter
42
Marketing management
41
Marketingmanagement
40
Emotion
39
USA
39
Advertising effects
38
United States
38
Werbewirkung
38
Brand loyalty
34
Social media
31
Viral marketing
29
Virales Marketing
29
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
Personality psychology
25
Persönlichkeitspsychologie
25
Theorie
24
Theory
24
Corporate reputation
23
Firmenimage
23
Einzelhandel
22
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English
612
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170
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Guzman, Francisco
13
Estelami, Hooman
9
Pitta, Dennis
7
Pitta, Dennis A.
7
Broyles, S. Allen
6
Chandrashekaran, Rajesh
6
Gammoh, Bashar S.
6
Leingpibul, Thaweephan
6
Liu, Xin
6
Maxwell, Sarah
6
Rindell, Anne
6
Veloutsou, Cleopatra
6
Alpert, Frank
5
Christodoulides, George
5
Fang, Xiang
5
Hakala, Ulla
5
Herstein, Ram
5
Love, Edwin
5
Lowe, Ben
5
Abimbola, Temi
4
Allaway, Arthur W.
4
Aurand, Timothy W.
4
Baumgarth, Carsten
4
Beneke, Justin
4
Coker, Kesha K.
4
De Chernatony, Leslie
4
Dolansky, Eric
4
Fetscherin, Marc
4
Flight, Richard L.
4
Godey, Bruno
4
Grewal, Dhruv
4
Hu, Michael Y.
4
Iglesias, Oriol
4
Lee, Richard
4
Lindsey-Mullikin, Joan
4
Maehle, Natalia
4
Montaner, Teresa
4
Odoom, Raphael
4
Olson, Erik L.
4
Ozcan, Timucin
4
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The journal of product & brand management
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,206
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
612
OLC EcoSci
170
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Effect of downward line extension on consumers' purchase intentions : power distance belief as a moderator
He, Yue
;
Mo, Zan
;
Fu, Huijian
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10014486328
Saved in:
7
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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