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Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Beziehungsmarketing
3
Relationship marketing
3
Brand image
2
Literature review
2
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2
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1
Attachment
1
Bibliometrics
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Customer-contact employees
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Bang, Nguyen
7
Melewar, T. C.
3
Simkin, Lyndon
3
Nguyen, Bang
2
Al-Hajla, Ali Homaid
1
Chen, Chen-Chu
1
Dennis, Charles
1
Duma, Fabio
1
Ekinci, Yuksel
1
Hallier Willi, Christine
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Japutra, Arnold
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Jayawardhena, Chanaka
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Sujchaphong, Narissara
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Telewar, T. C.
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The marketing review
Journal of strategic marketing
7
Asia-Pacific journal of business administration
5
Ethical and social marketing in Asia : incorporating fairness management
5
International studies of management and organization
5
Qualitative market research : an international journal
5
The Bottom Line
5
Cogent business & management
4
IRZ : Zeitschrift für internationale Rechnungslegung
4
Journal of business research : JBR
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Wirtschaftsprüfer-Jahrbuch
4
Marketing intelligence & planning
3
Qualitative Market Research: An International Journal
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Asia Pacific Journal of Marketing and Logistics
2
Business process management journal
2
European Journal of Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information technology and management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of services, economics and management
2
International journal of technology management : IJTM
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of general management
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of targeting, measurement and analysis for marketing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
WPg : Kompetenz schafft Vertrauen
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific business review
1
Asia Pacific journal of management
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Asian journal of business and accounting : AJBA
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ECONIS (ZBW)
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1
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
3
The management of luxury brand behaviour : adapting luxury brand management to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
4
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
5
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
6
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Saved in:
7
The dark side of CRM
Bang, Nguyen
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
Saved in:
8
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Nguyen, Bang
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10010096298
Saved in:
9
The dark side of CRM
Nguyen, Bang
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009853200
Saved in:
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