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Sportmarketing
6
Sports marketing
6
Consumer behaviour
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Professional sports
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Profisport
4
Sport
3
Sports
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Arbeitsgruppe
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Betriebliche Wertschöpfung
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Brand image
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Customer integration
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Benkenstein, Martin
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Chadwick, Simon
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Chang, Hui-Chen
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Cottingham, Michael
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Croall, Ross
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Devlin, James
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Gannon, Martin Joseph
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Kim, Soon-Ho
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Lee, Donghun
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Park, Jungkun
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The service industries journal
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
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ECONIS (ZBW)
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1
Over and over : local fans and spectator sport tourist engagement
Cordina, Renzo
;
Gannon, Martin Joseph
;
Croall, Ross
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 590-608
Persistent link: https://www.econbiz.de/10012204743
Saved in:
2
A service ecosystem experience-based framework for sport marketing
Tsiotsou, Rodoula H.
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 478-509
Persistent link: https://www.econbiz.de/10011657346
Saved in:
3
Corporate image and sport's governing body
Sekhorn, Harjit
;
Roy, Sanjit
;
Chadwick, Simon
;
Devlin, James
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 556-575
Persistent link: https://www.econbiz.de/10011657375
Saved in:
4
Innovative marketing in professional baseball teams
Chang, Hui-Chen
;
Chiu, Po-Yueh
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 576-594
Persistent link: https://www.econbiz.de/10011657380
Saved in:
5
Collaborative strategy in sports industry : team co-branding
Lee, Donghun
;
Cottingham, Michael
;
Pearson, Demetrius
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 595-613
Persistent link: https://www.econbiz.de/10011657409
Saved in:
6
Physical and social atmospheric effects in hedonic service consumption : customers' roles at sporting events
Uhrich, Sebastian
;
Benkenstein, Martin
- In:
The service industries journal
32
(
2012
)
11
,
pp. 1741-1757
Persistent link: https://www.econbiz.de/10009581536
Saved in:
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