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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Advertising"
~subject:"Markenimage"
~subject:"Social web"
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Search: subject:"branding"
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Advertising
Markenimage
Social web
Brand management
62
Markenführung
62
Brand image
42
Tourism marketing
26
Tourismusmarketing
26
Destination management
21
Destinationsmanagement
21
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
17
Internet marketing
14
Online-Marketing
14
Hotel industry
13
Hotellerie
13
Beziehungsmarketing
11
Holiday behaviour
11
Relationship marketing
11
Tourism
11
Tourismus
11
Urlaubsverhalten
11
Destination branding
10
Place marketing
10
Standortmarketing
10
Brand
8
Markenartikel
8
Social media
8
Emotion
6
Place branding
6
USA
6
United States
6
Brand equity
5
City marketing
5
Stadtmarketing
5
China
4
Designation of origin
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Destination image
4
Herkunftsbezeichnung
4
Marketing management
4
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Pike, Steven
4
Campo, Sara
2
Hudson, Simon
2
Jiménez-Barreto, Jano
2
Rubio Benito, Natalia
2
Sharma, Abhinav
2
Yu, Chung-En
2
Zavattaro, Staci M.
2
Adams, Frank G.
1
Aranda, Evangelina
1
Aro, Kaisa
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bauer, Florian
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Blaer, Madelene
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
Braun, Erik
1
Cai, Liping A.
1
Casidy, Riza
1
Chen, Siyun
1
Cheng, Mingming
1
Choe, Yeongbae
1
Chou, Sheng-Fang
1
Daly, Timothy
1
Dantas, Danilo C.
1
Daspit, Joshua J.
1
Dogru, Tarik
1
Evers, Uwana
1
Farrington, Thomas
1
Fay, Daniel L.
1
Feng, Wenting
1
Fernández, Alejandra C.
1
Fernández-Cavia, José
1
Fetscherin, Marc
1
Filieri, Raffaele
1
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Tourism management : research, policies, practice
Journal of business research : JBR
421
The journal of brand management : an international journal
313
The journal of product & brand management
301
Journal of retailing and consumer services
193
European journal of marketing : EJM
86
Journal of marketing communications
85
Psychology & marketing
79
SpringerLink / Bücher
78
Asia Pacific journal of marketing and logistics
75
Marketing intelligence & planning
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of internet marketing and advertising : IJIMA
64
Journal of strategic marketing
63
International journal of hospitality management
61
Journal of promotion management : innovations in planning and applied research
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of international consumer marketing
56
International journal of advertising : the review of marketing communications
55
Journal of marketing
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
Cogent business & management
48
Journal of the Academy of Marketing Science
48
Journal of global marketing
47
The IUP journal of brand management : IJBRM
47
International journal of consumer studies
45
International marketing review
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of promotion management : JPM
43
The journal of consumer marketing
43
European journal of marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of travel and tourism marketing
40
Innovatives Markenmanagement
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Qualitative market research : an international journal
37
International journal of advertising : the quarterly review of marketing communications
35
Journal of fashion marketing and management
34
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ECONIS (ZBW)
50
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1
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
4
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
5
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
6
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
7
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
8
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
9
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
Saved in:
10
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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