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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Horizontal loyalty"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Loyalty card"
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Horizontal loyalty
Konsumentenverhalten
Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Consumer behaviour
2
Hotel industry
2
Hotellerie
2
Brand image
1
Competition
1
Competitiveness
1
Coopetition
1
Customer loyalty
1
Customer relationship management
1
Customer retention
1
Desire for retaliation
1
Destination management
1
Destinationsmanagement
1
Dienstleistungsqualität
1
Double deviation
1
Finland
1
Finnland
1
High and low-tier members
1
Holiday behaviour
1
Hospitality
1
Hotel loyalty program
1
Hotels
1
Image
1
Koopetition
1
Kundenbindung
1
Loyalty card programs
1
Loyalty cards
1
Markenimage
1
Market segmentation
1
Marktsegmentierung
1
Mobile communications
1
Mobilkommunikation
1
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Article in journal
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English
3
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Almeida Santana, Arminda
1
Chan, Haksin
1
Komppula, Raija
1
Moreno Gil, Sergio
1
Murphy, Jamie
1
Pesonen, Juho
1
Yang, Morgan X.
1
Yu, Irina Y.
1
Zeng, Kevin J.
1
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Tourism management : research, policies, practice
Journal of retailing and consumer services
33
Journal of business research : JBR
14
Journal of retailing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of economic behavior & organization : JEBO
2
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ECONIS (ZBW)
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1
Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
Saved in:
2
Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho
;
Komppula, Raija
;
Murphy, Jamie
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
Saved in:
3
Understanding tourism loyalty : horizontal vs. destination loyalty
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 245-255
Persistent link: https://www.econbiz.de/10011775149
Saved in:
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