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~isPartOf:"Using influencer marketing as a digital business strategy"
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Using influencer marketing as a digital business strategy
Journal of advertising
12
Innovatives Markenmanagement
10
Springer eBook Collection
10
Journal of business research : JBR
6
Journal of advertising research
5
Research perspectives on social media influencers and brand communication
5
International journal of advertising : the review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Research
4
The SAGE handbook of social media marketing
4
Ilmenau Economics Discussion Papers
3
Journal of global fashion marketing : JGfM
3
Journal of retailing and consumer services
3
Markstones-Arbeitspapiere
3
Quick Guide
3
SpringerLink / Bücher
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Beiträge zum transnationalen Wirtschaftsrecht
2
Contemporary trends in innovative marketing strategies
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
IW-Report
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
Premier reference source
2
Psychology & marketing
2
Redmarka : revista de marketing aplicado
2
Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
The journal of media economics
2
The journal of services marketing
2
The role of brands in an era of over-information
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
Academy of Management journal : AMJ
1
American economic journal
1
Arbeitspapiere für Marketing und Management
1
Asia Pacific journal of marketing and logistics
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Asian journal of business and accounting : AJBA
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ECONIS (ZBW)
11
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11
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1
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
Saved in:
2
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
3
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
4
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
5
Virtual influencers : the irruption of Artificial Intelligence in digital influencers
Sierra Martin, Mario
;
Díaz Casquero, Alvaro
;
Sánchez …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 112-128)
.
2024
Persistent link: https://www.econbiz.de/10014462332
Saved in:
6
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
7
The intrinsic property of a representation in the phygital transformation : a (meta) influence as a force with magnitude and direction in the metaverse
Mengalli, Neli Maria
;
Carvalho, Antonio Aparecido
- In:
Using influencer marketing as a digital business strategy
,
(pp. 147-162)
.
2024
Persistent link: https://www.econbiz.de/10014462510
Saved in:
8
Virtual influencers : a bibliometric analysis
Barbosa, Belem
- In:
Using influencer marketing as a digital business strategy
,
(pp. 163-188)
.
2024
Persistent link: https://www.econbiz.de/10014462511
Saved in:
9
Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
Saved in:
10
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
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