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Theorie
12
Theory
12
Deutschland
11
Germany
11
Beziehungsmarketing
10
Relationship marketing
10
Dienstleistung
6
Dienstleistungsmanagement
6
Service management
6
Marketing
5
Verbraucherzufriedenheit
5
Branche
4
Dienstleistungsmarketing
4
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4
Marketing management
4
Marketingmanagement
4
Services marketing
4
Kundenorientierung
3
Management
3
Markenpolitik
3
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3
Marktforschung
3
Brand management
2
Customer integration
2
Customer service
2
Dienstleistungsqualität
2
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2
Internes Marketing
2
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2
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Markenführung
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2
Service quality
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2
Absatzweg
1
Arbeitszufriedenheit
1
Automobilzulieferindustrie
1
Automotive parts
1
Automotive supplier industry
1
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1
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Book / Working Paper
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Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
9
Handbook
5
Handbuch
5
Bibliografie enthalten
4
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4
Case study
2
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German
17
English
4
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Bruhn, Manfred
8
Homburg, Christian
5
Stauss, Bernd
4
Ahlert, Dieter
1
Fiege, Stefanie
1
Friedrich, Dietmar
1
Göttgens, Olaf
1
Günther, Martin
1
Hauswald, Carina
1
Hermeier, Burghard
1
Laukamm, Thomas
1
Neddermeyer, David
1
Simon, Hermann
1
Vossebein, Ulrich
1
Wassermann, Holger
1
Wildner, Raimund
1
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BBDO-Consulting GmbH <Düsseldorf>
1
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Wissenschaft & Praxis
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
542
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
19
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1
The benefits of
marketing
cooperations : exemplified with "Der Club Bertelsmann"
Laukamm, Thomas
;
Hauswald, Carina
-
2007
Persistent link: https://www.econbiz.de/10003331028
Saved in:
2
Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
Saved in:
3
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003901859
Saved in:
4
Status and prospects of automotive ingredient branding
Hermeier, Burghard
;
Friedrich, Dietmar
-
2007
Persistent link: https://www.econbiz.de/10003469974
Saved in:
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Saved in:
6
Internes
Marketing
: Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
Bruhn, Manfred
(
contributor
)
-
1999
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001365814
Saved in:
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2008
-
7., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003618816
Saved in:
8
Möglichkeiten und Grenzen der Erfassung von Wertbeiträgen des Marketings im Rahmen einer wertorientierten Unternehmensführung
Neddermeyer, David
;
Fiege, Stefanie
;
Wassermann, Holger
-
2012
Persistent link: https://www.econbiz.de/10009665748
Saved in:
9
Kundenintegration : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779880
Saved in:
10
Dienstleistungsinnovationen
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001748040
Saved in:
1
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