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~isPartOf:"Working paper / European Institute for Advanced Studies in Management"
~isPartOf:"Zeszyty naukowe"
~source:"econis"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Search: subject:"Marketingtheorie"
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Marketing theory
11
Marketingtheorie
11
Theorie
6
Theory
6
Marketing management
4
Marketingmanagement
4
Ladengestaltung
3
Marketing
3
Poland
3
Polen
3
Selling
3
Store design
3
Verkauf
3
Advertising
1
Advertising effects
1
Competition
1
Computer-assisted marketing
1
Consumer behaviour
1
EU countries
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Europa
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IT-gestütztes Marketing
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Market mechanism
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Marktforschung
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Nonprofit-Marketing
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Psychology of advertising
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Book / Working Paper
11
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Bibliografie
Collection of articles of several authors
Working Paper
Arbeitspapier
8
Graue Literatur
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Non-commercial literature
8
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3
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1
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English
7
Polish
3
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Bultez, Alain V.
5
Pilarczyk, Bogna
3
Naert, Philippe Antoine
2
Wa´skowski, Zygmunt
2
Gijsbrechts, Els
1
Möller, K. E. Kristian
1
Vanden Abeele, Pierre
1
Vanhuele, Marc
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Working paper / European Institute for Advanced Studies in Management
Zeszyty naukowe
Legends in marketing
17
ERIM report series research in management
14
SAGE library in marketing
14
Faculty & research / Insead : working paper series
8
Journal of marketing management : MM
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Meddelanden från Svenska Handelshögskolan
5
Proceedings series / American Marketing Association
5
AMA educators' proceedings
4
Journal of historical research in marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
SAGE library of marketing
3
Working papers / Harvard Business School, Division of Research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Journal of financial services marketing : JFSM
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of the Academy of Marketing Science
2
Management working paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
Research papers on marketing strategy
2
The international library of critical writings on business and management
2
The journal of business & industrial marketing
2
Working paper / Indian Institute of Management, Ahmedabad
2
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
2
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
Saved in:
3
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
Saved in:
4
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
Saved in:
5
Compétitivité: Modèles et réalités
Bultez, Alain V.
-
1990
Persistent link: https://www.econbiz.de/10000790330
Saved in:
6
Space management support systems : from ShARP to MESs?
Bultez, Alain V.
-
1989
Persistent link: https://www.econbiz.de/10000781600
Saved in:
7
Clarifying ShARP misconceptions of space allocation objectives
Bultez, Alain V.
-
1989
Persistent link: https://www.econbiz.de/10000781604
Saved in:
8
ShARP II [two] : asymmetric cannibalism between substitute items listed by retailers
Bultez, Alain V.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000776592
Saved in:
9
Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre
;
Gijsbrechts, Els
;
Vanhuele, Marc
-
1987
Persistent link: https://www.econbiz.de/10000739187
Saved in:
10
Reflections on the development of research in marketing in Europe
Naert, Philippe Antoine
-
1983
Persistent link: https://www.econbiz.de/10002564358
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