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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing management : MM
18
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of the Academy of Marketing Science
14
AMS review : official publication of the Academy of Marketing Science
11
Business horizons
11
Journal of strategic marketing
11
Journal of marketing communications
10
Marketing intelligence & planning
10
Journal of marketing
9
The journal of business & industrial marketing
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of internet commerce
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
International journal of advertising : the review of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
The marketing review
5
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of marketing education : JME
4
Journal of open innovation : technology, market, and complexity
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Cogent business & management
3
European research studies
3
Global journal of business research : GJBR
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of customer behaviour
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ECONIS (ZBW)
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1
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
2
The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
Saved in:
3
Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Schorn, Anna
;
Vinzenz, Friederike
;
Wirth, Werner
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10013367895
Saved in:
4
Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
Saved in:
5
Contests : from a young consumer's perspective
Hongjun, Wang
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 239-243
Persistent link: https://www.econbiz.de/10008667644
Saved in:
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