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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social web"
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing management : MM
18
SpringerLink / Bücher
17
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of the Academy of Marketing Science
14
Lehrbuch
13
Business horizons
12
AMS review : official publication of the Academy of Marketing Science
11
Springer eBook Collection
11
Journal of marketing communications
10
Journal of strategic marketing
10
Legends in marketing
10
The journal of business & industrial marketing
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Marketing theory and applications
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of internet commerce
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing intelligence & planning
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
McGraw-Hill/Irwin series in marketing
5
The marketing review
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of open innovation : technology, market, and complexity
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
2
The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
Saved in:
3
Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Schorn, Anna
;
Vinzenz, Friederike
;
Wirth, Werner
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10013367895
Saved in:
4
Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
Saved in:
5
Contests : from a young consumer's perspective
Hongjun, Wang
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 239-243
Persistent link: https://www.econbiz.de/10008667644
Saved in:
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