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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Consumer behaviour
240
Konsumentenverhalten
239
Jugendliche
161
Youth
161
Children
130
Kinder
129
Target group
60
Zielgruppe
60
Social Web
39
Social web
39
Internet marketing
38
Online-Marketing
38
Advertising
36
Advertising effects
36
Werbewirkung
36
Werbung
35
Eating habit
32
Ernährungsverhalten
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Brand image
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Markenimage
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Brand management
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Consumer socialization
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21
Frankreich
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21
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Chan, Kara
28
Dean, Dwane H.
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Gollety, Mathilde
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Ezan, Pascale
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Bech-Larsen, Tino
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Damay, Coralie
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Ng, Yu Leung
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Phau, Ian
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Gram, Malene
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Grønhøj, Alice
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Harker, Michael
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Hongjun, Wang
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Young consumers : insight and ideas for responsible marketers
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
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MPRA Paper
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Chemical week
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Maschinenmarkt : MM ; das Industriemagazin
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,030
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
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Economics letters
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Physica A: Statistical Mechanics and its Applications
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Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
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16,699
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
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ECONIS (ZBW)
381
OLC EcoSci
188
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41
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
42
Parents' mental state communication and children's consumer behavior in the USA
Choi, Eunjoo
;
Lapierre, Matthew A.
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014302691
Saved in:
43
Perceived value of recommended product and consumer e-loyalty : an expectation confirmation perspective
Ampadu, Seth
;
Jiang, Yuanchun
;
Gyamfi, Samuel Adu
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 742-766
Persistent link: https://www.econbiz.de/10014507558
Saved in:
44
Picturing food : the visual style of teen-targeted food marketing
Ellison, Kirsten
;
Truman, Emily
;
Elliott, Charlene
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
Saved in:
45
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
46
Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos
;
Manganari, Emmanouela
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10014302692
Saved in:
47
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
48
Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
Saved in:
49
Understanding generation Z consumers' revisit intentions to robotic service restaurants
Gupta, Kriti Priya
;
Pande, Smriti
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 331-351
Persistent link: https://www.econbiz.de/10014302695
Saved in:
50
Understanding peer pressure on joint consumption decisions : the role of social capital during emerging adulthood
Li, Zhen
;
Choi, Soochan
;
Forrest, Jeffrey Yi-Lin
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 18-39
Persistent link: https://www.econbiz.de/10014245802
Saved in:
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