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~language:"ara"
~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Das, Gopal"
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Brand image
Consumer behaviour
Konsumentenverhalten
39
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
14
Relationship marketing
14
Markenimage
12
India
9
Indien
9
Brand management
8
Markenführung
8
Purchase intention
7
Online retailing
5
Online-Handel
5
Advertising
4
Advertising effects
4
Emotion
4
Werbewirkung
4
Werbung
4
purchase intention
4
Arousal
3
Bekleidung
3
Bibliometrics
3
Bibliometrie
3
Clothing
3
Confidence
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Experiential value
3
Gender
3
Geschenk
3
Geschlecht
3
Gifts
3
Kundenzufriedenheit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Regulatory focus
3
Vertrauen
3
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22
Type of publication
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Article
40
Type of publication (narrower categories)
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Article in journal
Working Paper
Aufsatz in Zeitschrift
40
research-article
1
review
1
Language
All
Arabic
English
Ukrainian
Chinese
Author
All
Das, Gopal
Han, Heesup
118
Mattila, Anna S.
100
Lusk, Jayson L.
76
Phau, Ian
75
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
63
Grewal, Dhruv
62
Septianto, Felix
61
Jang, Soocheong
59
Belk, Russell W.
58
Paul, Justin
57
Janssen, Maarten C. W.
53
Ko, Eunju
53
Rock, Bram de
51
Bagozzi, Richard P.
50
Pelsmacker, Patrick de
50
Cherchye, Laurens
49
Laroche, Michel
48
Hollebeek, Linda D.
47
Bang, Nguyen
46
Kim, Jungkeun
46
Sharma, Piyush
45
Diamantopoulos, Adamantios
44
Verhoef, Peter C.
44
Melewar, T. C.
42
Wong, IpKin Anthony
42
Rajagopal
41
Kim, Seongseop
39
Moraga-González, José Luis
39
Romaniuk, Jenni
39
Thaichon, Park
39
Ko, Yong Jae
38
Rahman, Zillur
38
Vrontis, Demetris
38
Bruwer, Johan
37
Eisend, Martin
37
Hyun, Sunghyup Sean
37
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Published in...
All
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Psychology & marketing
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
1
The marketing review
1
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ECONIS (ZBW)
40
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40
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
3
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
4
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
5
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
6
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
7
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
8
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
9
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
10
Corporate social responsibility : a boon or bane for innovative firms?
Upadhye, Bilwa Dipak
;
Das, Gopal
;
Varshneya, Geetika
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012202443
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