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~language:"bos"
~language:"bul"
~language:"eng"
~language:"nor"
~language:"spa"
~person:"Pelsmacker, Patrick de"
~person:"Sharma, Piyush"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Volatility
Consumer behaviour
86
Advertising effects
47
Werbewirkung
47
Advertising
28
Werbung
28
Brand management
23
Markenführung
23
Belgien
21
Belgium
21
Brand image
20
Customer satisfaction
20
Dienstleistungsqualität
20
Kundenzufriedenheit
20
Markenimage
20
Service quality
20
Lieferantenmanagement
14
Supplier relationship management
14
Marketing management
13
Marketingmanagement
13
Product Placement
13
Product placement
13
Viral marketing
13
Virales Marketing
13
Beziehungsmarketing
12
Internet marketing
12
Online-Marketing
12
Relationship marketing
12
B-to-B-Marketing
9
Brand
9
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9
Fernsehwerbung
9
Innovation
9
Markenartikel
9
Television advertising
9
Cross-cultural management
8
Emotion
8
Firm performance
8
India
8
Indien
8
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Undetermined
39
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Article
85
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
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Ratgeber
Aufsatz in Zeitschrift
86
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9
Book section
9
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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1
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Bosnian
Bulgarian
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Norwegian
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Pelsmacker, Patrick de
Sharma, Piyush
Gupta, Rangan
153
Han, Heesup
113
Mattila, Anna S.
95
Bouri, Elie
88
Ma, Feng
87
Lusk, Jayson L.
74
McAleer, Michael
74
Bahmani-Oskooee, Mohsen
72
Phau, Ian
70
Khare, Arpita
68
Hammoudeh, Shawkat
64
Dwivedi, Yogesh Kumar
62
Tiwari, Aviral Kumar
61
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Septianto, Felix
56
Kang, Sang Hoon
53
Paul, Justin
53
Belk, Russell W.
52
Bollerslev, Tim
52
Ko, Eunju
49
McMillan, David G.
49
Laroche, Michel
48
Mensi, Walid
48
Wohar, Mark E.
48
Bagozzi, Richard P.
47
Xuan Vinh Vo
46
Kumar, Dilip
45
Kim, Jungkeun
44
Wang, Yudong
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Pierdzioch, Christian
42
Caporale, Guglielmo Maria
41
Andersen, Torben
40
Bang, Nguyen
40
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Journal of business research : JBR
10
The journal of services marketing
7
International journal of advertising : the quarterly review of marketing communications
6
European journal of marketing : EJM
5
Marketing intelligence & planning
5
Journal of electronic commerce research : JECR
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
86
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86
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
4
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
5
Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa
;
Gong, Taeshik
;
Sharma, Piyush
;
Chu, Candace
- In:
Journal of business research : JBR
150
(
2022
),
pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
Saved in:
6
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
7
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
8
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
Self-service technology in supermarkets : do frontline staff still matter?
Sharma, Piyush
;
Ueno, Akiko
;
Kingshott, Russel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433423
Saved in:
10
Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness
Fatima, Johra Kayeser
;
Di Mascio, Rita
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012171839
Saved in:
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