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~language:"bul"
~language:"ces"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Das, Gopal"
~subject:"Capital income"
~subject:"Consumer behaviour"
~subject:"India"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Capital income
Consumer behaviour
India
Konsumentenverhalten
39
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
14
Relationship marketing
14
Brand image
12
Markenimage
12
Indien
9
Brand management
8
Markenführung
8
Purchase intention
7
Online retailing
5
Online-Handel
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purchase intention
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Das, Gopal
Gupta, Rangan
129
Han, Heesup
116
Zaremba, Adam
99
Mattila, Anna S.
98
Tiwari, Aviral Kumar
92
Ghosh, Saibal
90
Khare, Arpita
86
Kamaiah, Bandi
81
Lusk, Jayson L.
75
Phau, Ian
73
Dwivedi, Yogesh Kumar
72
Gierl, Heribert
70
Narayan, Paresh Kumar
69
McMillan, David G.
68
Paul, Justin
67
Reddy, Y. V.
63
Belk, Russell W.
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Septianto, Felix
61
Jang, Soocheong
60
Wohar, Mark E.
58
Kumar, Vikas
57
Jain, Pramod Kumar
56
Rangarajan, Chakravarthi
52
Sehgal, Sanjay
52
Bouri, Elie
51
Chawla, Deepak
51
Sen, Kunal
51
Herrmann, Andreas
50
Ko, Eunju
50
Kumar, Satish
50
Kumar, Sunil
49
Singh, Tarlok
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Joshi, Himanshu
47
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Journal of business research : JBR
6
Journal of retailing and consumer services
6
Psychology & marketing
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
The journal of services marketing
3
Global business review
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
The international review of retail, distribution and consumer research
1
The journal of business & industrial marketing
1
The marketing review
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ECONIS (ZBW)
41
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
3
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
4
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
5
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
6
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
7
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
8
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
9
Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore
Wirtz, Jochen
;
Chen, Lin
;
Das, Gopal
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 461-466
Persistent link: https://www.econbiz.de/10013407537
Saved in:
10
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
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