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~language:"bul"
~language:"ces"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Das, Gopal"
~subject:"Capital income"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"gift giving"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Capital income
Consumer behaviour
Markenführung
gift giving
Konsumentenverhalten
39
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
14
Relationship marketing
14
Brand image
12
Markenimage
12
India
9
Indien
9
Brand management
8
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7
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Online-Handel
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purchase intention
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Personality psychology
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Das, Gopal
Gupta, Rangan
119
Han, Heesup
114
Mattila, Anna S.
95
Zaremba, Adam
94
Lusk, Jayson L.
74
Phau, Ian
74
Gierl, Heribert
73
Melewar, T. C.
72
Khare, Arpita
68
McMillan, David G.
67
Loureiro, Sandra Maria Correia
66
Dwivedi, Yogesh Kumar
63
Jang, Soocheong
61
Grewal, Dhruv
60
Paul, Justin
60
Narayan, Paresh Kumar
59
Nayga, Rodolfo M.
59
Septianto, Felix
59
Wohar, Mark E.
58
Herrmann, Andreas
57
Bang, Nguyen
56
Belk, Russell W.
55
Esch, Franz-Rudolf
52
Ko, Eunju
51
Laroche, Michel
51
Bagozzi, Richard P.
49
Walsh, Gianfranco
49
Pelsmacker, Patrick de
47
Vrontis, Demetris
47
Diamantopoulos, Adamantios
46
Bouri, Elie
45
Faff, Robert W.
45
Rajagopal
45
Sharma, Piyush
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Wiedmann, Klaus-Peter
43
Pitt, Leyland F.
42
Cakici, Nusret
41
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Journal of business research : JBR
6
Journal of retailing and consumer services
6
Psychology & marketing
5
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
1
The marketing review
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ECONIS (ZBW)
42
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
A bibliometric analysis on gift giving
Gupta, Mansi
;
Parvathy
;
Givi, Julian
;
Dey, Moumita
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 629-642
Persistent link: https://www.econbiz.de/10014290791
Saved in:
3
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
4
Givers eschew gifts that are inferior to their own : how social norms, regulatory focus, and concerns about offending lead givers astray
Givi, Julian
;
Das, Gopal
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 363-376
Persistent link: https://www.econbiz.de/10014289845
Saved in:
5
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
6
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
7
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
8
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
9
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
10
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
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