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~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Gedenk, Karen"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Konsumentenverhalten
9
Deutschland
7
Germany
7
Theorie
7
Theory
7
Preismanagement
6
Pricing strategy
6
Sales promotion
5
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5
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3
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3
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3
Conjoint-Analyse
3
Führungskräfte
3
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3
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3
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Gedenk, Karen
Choi, Tsan-Ming
139
Cheng, T. C. E.
130
Han, Heesup
114
Gunasekaran, Angappa
102
Mattila, Anna S.
100
Dwivedi, Yogesh Kumar
98
Sarkis, Joseph
98
Govindan, Kannan
94
Ivanov, Dmitry
91
Grewal, Dhruv
87
Lusk, Jayson L.
79
Khare, Arpita
78
Phau, Ian
75
Kraus, Sascha
74
Gierl, Heribert
70
Kumar, Vikas
69
Loureiro, Sandra Maria Correia
69
Vrontis, Demetris
69
Paul, Justin
68
Wagner, Stephan M.
64
Chen, Jing
63
Nayga, Rodolfo M.
61
Septianto, Felix
61
Seuring, Stefan
60
Belk, Russell W.
58
Dolgui, Alexandre
58
Jang, Soocheong
58
Kumar, Anil
58
Shankar, Ravi
57
Swoboda, Bernhard
56
Chan, Felix Tung Sun
55
Min, Ho-key
55
Zhao, Xiande
55
Thaichon, Park
54
Ko, Eunju
53
Walsh, Gianfranco
52
Herrmann, Andreas
51
Pelsmacker, Patrick de
51
Thurasamy Ramayah
51
Laroche, Michel
50
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing : journal of research and management
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
9
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1
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram
;
Breugelmans, Els
;
Gedenk, Karen
;
Rolef, …
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
Saved in:
3
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
4
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
5
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
6
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
7
Biases bei der Tarifwahl und ihre Konsequenzen für die Preisgestaltung
Schulze, Timo
;
Gedenk, Karen
- In:
Journal of business economics : JBE
75
(
2005
)
2
,
pp. 157-184
Persistent link: https://www.econbiz.de/10002625324
Saved in:
8
Consumers' preferences for online and offline sweepstakes and contests : the impact of promotion attributes on consumers' entry decisions
Teichmann, Maik-Henrik
;
Gedenk, Karen
;
Knaf, Magdalena
- In:
Marketing : journal of research and management
1
(
2005
)
2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10003205918
Saved in:
9
Preisschwellen und Deckungsbeitrag : verschenkt der Handel große Potentiale?
Gedenk, Karen
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
1
,
pp. 33-59
Persistent link: https://www.econbiz.de/10001253178
Saved in:
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