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~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Kamakura, Wagner A."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
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7
Marktforschung
7
Theorie
5
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Kamakura, Wagner A.
Han, Heesup
114
Mattila, Anna S.
100
Grewal, Dhruv
86
Dwivedi, Yogesh Kumar
79
Khare, Arpita
76
Lusk, Jayson L.
76
Phau, Ian
75
Kraus, Sascha
74
Gierl, Heribert
70
Loureiro, Sandra Maria Correia
69
Paul, Justin
66
Vrontis, Demetris
64
Septianto, Felix
61
Nayga, Rodolfo M.
60
Belk, Russell W.
58
Jang, Soocheong
57
Swoboda, Bernhard
54
Ko, Eunju
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Thaichon, Park
53
Walsh, Gianfranco
52
Herrmann, Andreas
51
Pelsmacker, Patrick de
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Laroche, Michel
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Bagozzi, Richard P.
48
Hollebeek, Linda D.
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Kim, Jungkeun
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Thurasamy Ramayah
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Bang, Nguyen
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Sharma, Piyush
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Diamantopoulos, Adamantios
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Law, Chun Hung Roberts
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Park, Jungkun
41
Rajagopal
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Verhoef, Peter C.
41
Bijmolt, Tammo H. A.
39
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
14
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1
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10
of
14
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1
A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
2
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
3
How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.
;
Du, Rex Yuxing
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 92-110
Persistent link: https://www.econbiz.de/10009777153
Saved in:
4
Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.
;
Mazzon, Jose A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
Saved in:
5
A dynamic perspective to the internationalization of small-medium enterprises
Kamakura, Wagner A.
;
Ramón-Jerónimo, María A.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10009524895
Saved in:
6
How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.
;
Du, Rex Yuxing
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10009581303
Saved in:
7
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
8
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
9
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.
;
Moon, Sangkil
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
Saved in:
10
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
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