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~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Loureiro, Sandra Maria Correia"
~person:"Park, Jungkun"
~subject:"Consumer behaviour"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
SME
Konsumentenverhalten
96
Brand management
49
Markenführung
49
Beziehungsmarketing
41
Relationship marketing
41
Brand image
37
Markenimage
37
Customer satisfaction
33
Kundenzufriedenheit
33
Social Web
24
Social web
24
Emotion
22
Dienstleistungsqualität
21
Service quality
21
Brand
19
Markenartikel
18
Einzelhandel
15
Internet marketing
15
Luxury goods
15
Luxusgüter
15
Online-Marketing
15
Retail trade
15
Viral marketing
14
Virales Marketing
14
Arbeitszufriedenheit
11
Job satisfaction
11
Online retailing
11
Online-Handel
11
Holiday behaviour
9
Salespeople
9
Tourism
9
Tourismus
9
USA
9
United States
9
Urlaubsverhalten
9
Verkaufspersonal
9
Virtual reality
9
Virtuelle Realität
9
Confidence
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5
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Article
94
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2
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Article in journal
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Konferenzbeitrag
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Aufsatz in Zeitschrift
96
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
1
Collection of articles of several authors
1
Graue Literatur
1
Hochschulschrift
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1
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Language
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Bulgarian
German
English
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Author
All
Loureiro, Sandra Maria Correia
Park, Jungkun
Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
75
Khare, Arpita
71
Gierl, Heribert
70
Phau, Ian
70
Kraus, Sascha
69
Dwivedi, Yogesh Kumar
68
Paul, Justin
63
Grewal, Dhruv
60
Nayga, Rodolfo M.
59
Vrontis, Demetris
58
Jang, Soocheong
57
Septianto, Felix
56
Belk, Russell W.
54
Herrmann, Andreas
50
Walsh, Gianfranco
50
Ko, Eunju
49
Laroche, Michel
49
Bagozzi, Richard P.
48
Pelsmacker, Patrick de
45
Sharma, Piyush
45
Thurasamy Ramayah
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Hollebeek, Linda D.
43
Dana, Leo Paul
42
Thaichon, Park
41
Bang, Nguyen
40
Rajagopal
40
Swoboda, Bernhard
40
Cowling, Marc
39
Das, Gopal
39
Serrasqueiro, Zélia
39
Wiedmann, Klaus-Peter
39
Audretsch, David B.
37
Ko, Yong Jae
37
Kim, Seongseop
36
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Journal of retailing and consumer services
25
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
5
International journal of retail and distribution management
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
The Cornell hospitality quarterly
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Cogent business & management
1
EuroMed journal of business
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of air transport management
1
Journal of communication management
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
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Source
All
ECONIS (ZBW)
96
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1
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96
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date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
5
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
6
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon
;
Kim, Dongyoup
;
Park, Jungkun
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
Saved in:
7
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
8
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
9
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
10
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
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