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~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Rajagopal"
~subject:"Consumer behaviour"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
SME
Konsumentenverhalten
39
Mexico
39
Mexiko
39
Brand management
15
Markenführung
15
Brand image
10
Markenimage
10
Einzelhandel
9
Retail trade
9
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40
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Bulgarian
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Rajagopal
Han, Heesup
115
Mattila, Anna S.
99
Lusk, Jayson L.
76
Phau, Ian
73
Gierl, Heribert
71
Khare, Arpita
71
Dwivedi, Yogesh Kumar
70
Kraus, Sascha
70
Paul, Justin
64
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Vrontis, Demetris
61
Grewal, Dhruv
60
Belk, Russell W.
58
Jang, Soocheong
57
Herrmann, Andreas
51
Ko, Eunju
50
Walsh, Gianfranco
50
Laroche, Michel
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Sharma, Piyush
46
Thurasamy Ramayah
46
Pelsmacker, Patrick de
45
Dana, Leo Paul
43
Diamantopoulos, Adamantios
43
Thaichon, Park
43
Cowling, Marc
41
Swoboda, Bernhard
41
Bang, Nguyen
40
Serrasqueiro, Zélia
40
Das, Gopal
39
Kim, Seongseop
38
Rana, Nripendra P.
38
Wiedmann, Klaus-Peter
38
Audretsch, David B.
37
Ko, Yong Jae
37
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International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
6
International journal of business excellence
4
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Premier reference source
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
41
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1
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41
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1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
4
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
5
Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers
Rajagopal
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 406-423
Persistent link: https://www.econbiz.de/10012798588
Saved in:
6
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
7
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
8
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
9
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
10
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
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