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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~language:"und"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~person:"Lusk, Jayson L."
~person:"Narayan, Paresh Kumar"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Kapitaleinkommen
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274
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92
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92
USA
91
United States
91
Estimation
84
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Gierl, Heribert
Grewal, Dhruv
Lusk, Jayson L.
Narayan, Paresh Kumar
Phau, Ian
Gupta, Rangan
138
Han, Heesup
114
Mattila, Anna S.
95
Zaremba, Adam
95
Machin, Stephen
88
McMillan, David G.
87
Blundell, Richard W.
75
Gil-Alaña, Luis A.
70
Wohar, Mark E.
70
Khare, Arpita
68
Wright, Mike
68
Dwivedi, Yogesh Kumar
64
Taylor, Mark P.
61
Jang, Soocheong
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Caporale, Guglielmo Maria
57
Crafts, Nicholas
57
Septianto, Felix
56
Belk, Russell W.
54
Paul, Justin
54
Mills, Terence C.
52
Herrmann, Andreas
50
Walsh, Gianfranco
50
Bryson, Alex
49
Faff, Robert W.
49
Harris, Richard I. D.
49
Ko, Eunju
49
Disney, Richard
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Jenkins, Stephen
47
Bouri, Elie
46
Minford, Patrick
46
Cuthbertson, Keith
45
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Marketing : ZFP ; journal of research and management
16
Journal of business research : JBR
13
Journal of retailing
13
Pacific-Basin finance journal
12
American journal of agricultural economics
10
Applied economic perspectives and policy
10
Journal of international financial markets, institutions & money
9
Journal of the Academy of Marketing Science
9
Emerging markets review
8
Journal of marketing
8
Marketing intelligence & planning
8
Food policy : economics planning and politics of food and agriculture
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of fashion marketing and management
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of promotion management : JPM
6
Der Markt : international journal of marketing
5
Health economics
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Psychology & marketing
5
Applied economics letters
4
European review of agricultural economics : ERAE
4
International review of financial analysis
4
Journal of agricultural and applied economics
4
Journal of banking & finance
4
Journal of business economics : JBE
4
Journal of economic behavior & organization : JEBO
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
MSI reports : working paper series
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Australasian marketing journal
3
Energy economics
3
The international review of retail, distribution and consumer research
3
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
3
The journal of consumer marketing
3
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ECONIS (ZBW)
344
Showing
1
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344
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1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
Benchmarking US consumption and perceptions of beef and plant-based proteins
Taylor, Hannah
;
Tonsor, Glynn T.
;
Lusk, Jayson L.
; …
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10014240060
Saved in:
3
Can a sustainability facts label reduce the halo surrounding organic labels?
Neuhofer, Zachary T.
;
Lusk, Jayson L.
;
Villas-Boas, Sofia
- In:
Applied economic perspectives and policy
45
(
2023
)
4
,
pp. 2204-2234
Persistent link: https://www.econbiz.de/10014439844
Saved in:
4
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
8
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
9
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
10
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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