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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Gierl, Heribert"
~person:"Laroche, Michel"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Konsumentenverhalten
Advertising effects
46
Werbewirkung
46
Theorie
44
Theory
44
Advertising
28
Deutschland
28
Germany
28
Werbung
25
Brand image
22
Markenimage
22
Marketing management
21
Marketingmanagement
21
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17
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17
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16
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16
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Emotion
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10
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10
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117
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118
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research-article
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4
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Gierl, Heribert
Laroche, Michel
Han, Heesup
116
Mattila, Anna S.
98
Machin, Stephen
89
Blundell, Richard W.
76
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Wright, Mike
66
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Septianto, Felix
61
Belk, Russell W.
58
Crafts, Nicholas
57
Jang, Soocheong
57
Taylor, Mark P.
57
Paul, Justin
54
Mills, Terence C.
52
Herrmann, Andreas
50
Ko, Eunju
50
Walsh, Gianfranco
50
Bryson, Alex
49
Harris, Richard I. D.
49
Disney, Richard
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Jenkins, Stephen
47
Minford, Patrick
47
Kim, Jungkeun
46
Gil-Alaña, Luis A.
45
Pelsmacker, Patrick de
45
Dolton, Peter J.
44
Diamantopoulos, Adamantios
43
Bang, Nguyen
42
Green, Francis
42
Propper, Carol
42
Scott, Peter
42
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Journal of business research : JBR
30
Marketing : ZFP ; journal of research and management
16
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of retailing and consumer services
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business ethics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
118
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
7
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
8
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
9
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
10
Communicating quality while evoking loss : how consumers assess extra charges in the Airbnb marketplace
Dogru, Tarik
;
Majid, Kashef
;
Laroche, Michel
;
Mody, …
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648419
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