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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Grewal, Dhruv"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Work behaviour
Konsumentenverhalten
105
Advertising effects
49
Werbewirkung
49
Einzelhandel
44
Retail trade
43
Werbung
29
Advertising
28
Relationship marketing
27
Beziehungsmarketing
26
Internet marketing
25
Online-Marketing
25
Belgien
21
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21
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21
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21
Brand management
20
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20
Marketingmanagement
17
Brand image
16
Markenimage
16
Marketing management
16
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15
Social web
15
Preismanagement
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Pricing strategy
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Marketing
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Product Placement
13
Product placement
13
Dienstleistungsqualität
12
Service quality
12
Viral marketing
12
Virales Marketing
12
Customer satisfaction
11
Kundenzufriedenheit
11
Ladengestaltung
10
Online retailing
10
Online-Handel
10
Store design
10
Emotion
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102
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106
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Grewal, Dhruv
Pelsmacker, Patrick de
Han, Heesup
123
Mattila, Anna S.
98
Machin, Stephen
89
Lusk, Jayson L.
75
Blundell, Richard W.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Wright, Mike
66
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
60
Septianto, Felix
59
Belk, Russell W.
58
Jang, Soocheong
58
Crafts, Nicholas
57
Taylor, Mark P.
57
Walsh, Gianfranco
57
Paul, Justin
54
Mills, Terence C.
52
Bagozzi, Richard P.
51
Herrmann, Andreas
50
Ko, Eunju
50
Bryson, Alex
49
Harris, Richard I. D.
49
Disney, Richard
48
Laroche, Michel
48
Jenkins, Stephen
47
Minford, Patrick
47
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Gil-Alaña, Luis A.
45
Bang, Nguyen
44
Diamantopoulos, Adamantios
44
Dolton, Peter J.
44
Green, Francis
42
Kim, Seongseop
42
Propper, Carol
42
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Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
8
Journal of marketing
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
MSI reports : working paper series
4
Psychology & marketing
4
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
106
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
3
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
6
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
7
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
Saved in:
8
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
9
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
10
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
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