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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Internet marketing"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Internet marketing
Work behaviour
Konsumentenverhalten
60
Einzelhandel
44
Retail trade
43
Relationship marketing
25
Beziehungsmarketing
24
USA
20
United States
20
Preismanagement
14
Pricing strategy
14
Online-Marketing
12
Dienstleistungsqualität
11
Marketing
11
Service quality
11
Customer satisfaction
10
Kundenzufriedenheit
10
Ladengestaltung
10
Store design
10
Social Web
9
Social web
9
Einzelhandelspreis
8
Marketingmanagement
8
Retail price
8
Artificial intelligence
7
Marketing management
7
Meta-analysis
7
Retailing
7
Advertising effects
6
Meta-Analyse
6
Online retailing
6
Online-Handel
6
Preis
6
Price
6
Theorie
6
Theory
6
Werbewirkung
6
Beschwerdemanagement
5
Complaint management
5
Emotion
5
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Undetermined
31
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3
Type of publication
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Article
63
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Case study
Fallstudie
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
66
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
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Language
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Bulgarian
German
English
Hungarian
Malay (macrolanguage)
Author
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Grewal, Dhruv
Han, Heesup
123
Mattila, Anna S.
99
Machin, Stephen
89
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
75
Blundell, Richard W.
74
Phau, Ian
74
Gierl, Heribert
70
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Wright, Mike
66
Septianto, Felix
61
Nayga, Rodolfo M.
60
Belk, Russell W.
58
Jang, Soocheong
58
Walsh, Gianfranco
58
Crafts, Nicholas
57
Taylor, Mark P.
57
Paul, Justin
56
Ko, Eunju
53
Mills, Terence C.
52
Bagozzi, Richard P.
51
Pelsmacker, Patrick de
51
Herrmann, Andreas
50
Bryson, Alex
49
Harris, Richard I. D.
49
Laroche, Michel
49
Disney, Richard
48
Bang, Nguyen
47
Hollebeek, Linda D.
47
Jenkins, Stephen
47
Minford, Patrick
47
Vrontis, Demetris
47
Kim, Jungkeun
46
Gil-Alaña, Luis A.
45
Law, Chun Hung Roberts
45
Diamantopoulos, Adamantios
44
Dolton, Peter J.
44
Thaichon, Park
44
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Published in...
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Journal of retailing
13
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
4
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing education : JME
1
Review of marketing research
1
The journal of consumer marketing
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
66
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1
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10
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66
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date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
4
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
5
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
6
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
Saved in:
7
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
8
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
9
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
10
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
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