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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Relationship marketing"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Relationship marketing
Work behaviour
Konsumentenverhalten
60
Einzelhandel
44
Retail trade
43
Beziehungsmarketing
24
USA
20
United States
20
Preismanagement
14
Pricing strategy
14
Internet marketing
12
Online-Marketing
12
Dienstleistungsqualität
11
Marketing
11
Service quality
11
Customer satisfaction
10
Kundenzufriedenheit
10
Ladengestaltung
10
Store design
10
Social Web
9
Social web
9
Einzelhandelspreis
8
Marketingmanagement
8
Retail price
8
Artificial intelligence
7
Marketing management
7
Meta-analysis
7
Retailing
7
Advertising effects
6
Meta-Analyse
6
Online retailing
6
Online-Handel
6
Preis
6
Price
6
Theorie
6
Theory
6
Werbewirkung
6
Beschwerdemanagement
5
Complaint management
5
Emotion
5
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34
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3
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Article
70
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Case study
Fallstudie
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
73
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
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1
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1
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1
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Language
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Bulgarian
German
English
Hungarian
Malay (macrolanguage)
Author
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Grewal, Dhruv
Han, Heesup
137
Mattila, Anna S.
106
Machin, Stephen
89
Gierl, Heribert
75
Lusk, Jayson L.
75
Phau, Ian
75
Blundell, Richard W.
74
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Herrmann, Andreas
69
Loureiro, Sandra Maria Correia
68
Walsh, Gianfranco
68
Wright, Mike
66
Jang, Soocheong
64
Kumar, V.
61
Nayga, Rodolfo M.
60
Septianto, Felix
60
Belk, Russell W.
58
Hollebeek, Linda D.
58
Paul, Justin
58
Crafts, Nicholas
57
Taylor, Mark P.
57
Thaichon, Park
55
Homburg, Christian
54
Ko, Eunju
54
Verhoef, Peter C.
53
Vrontis, Demetris
53
Bagozzi, Richard P.
52
Mills, Terence C.
52
Bang, Nguyen
49
Bryson, Alex
49
Harris, Richard I. D.
49
Hyun, Sunghyup Sean
49
Laroche, Michel
49
Disney, Richard
48
Jenkins, Stephen
47
Kim, Jungkeun
47
Minford, Patrick
47
Bruhn, Manfred
46
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Published in...
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Journal of retailing
16
Journal of the Academy of Marketing Science
11
Journal of marketing
10
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
5
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of service research : JSR
1
Review of marketing research
1
The journal of consumer marketing
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
73
Showing
1
-
10
of
73
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articles prioritized
date (newest first)
date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
4
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
5
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
6
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
7
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
Saved in:
8
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
9
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
10
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
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