//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"bul"
~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Einführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand
Theory
221,295
Theorie
221,195
USA
130,048
United States
129,972
Welt
63,220
World
63,217
Estimation
49,948
Schätzung
49,883
Consumer behaviour
47,989
Konsumentenverhalten
47,976
China
46,588
EU countries
41,717
EU-Staaten
41,694
Innovation
35,530
Economic growth
33,642
Wirtschaftswachstum
33,460
India
33,040
Indien
32,987
Großbritannien
28,270
United Kingdom
28,251
Firm performance
27,478
Unternehmenserfolg
27,426
Börsenkurs
26,568
Share price
26,567
Impact assessment
23,902
Wirkungsanalyse
23,871
Monetary policy
22,603
Geldpolitik
22,572
Supply chain
22,028
Lieferkette
22,001
Capital income
21,235
Kapitaleinkommen
21,230
Volatility
20,651
Volatilität
20,617
Developing countries
20,366
Entwicklungsländer
20,346
Game theory
20,037
Foreign investment
20,030
Auslandsinvestition
20,026
Spieltheorie
19,983
more ...
less ...
Online availability
All
Undetermined
2,454
Free
337
Type of publication
All
Article
4,487
Book / Working Paper
36
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Einführung
Aufsatz in Zeitschrift
4,520
Aufsatz im Buch
572
Book section
572
Graue Literatur
316
Non-commercial literature
316
Working Paper
278
Arbeitspapier
276
Hochschulschrift
75
Thesis
75
Collection of articles of several authors
73
Sammelwerk
73
Reprint
66
Conference paper
59
Konferenzbeitrag
59
Aufsatzsammlung
40
Case study
38
Fallstudie
38
Collection of articles written by one author
13
Konferenzschrift
13
Sammlung
13
Amtsdruckschrift
7
Conference proceedings
7
Government document
7
Lehrbuch
7
Textbook
7
Ratgeber
6
Article
5
Bibliografie
5
Fallstudiensammlung
4
Guidebook
4
Company information
3
Firmeninformation
3
Handbook
3
Handbuch
3
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Festschrift
2
more ...
less ...
Language
All
Bulgarian
English
Lithuanian
Spanish
German
160
French
17
Russian
2
Arabic
1
Italian
1
more ...
less ...
Author
All
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Japutra, Arnold
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
De Chernatony, Leslie
12
Guzman, Francisco
12
Rahman, Zillur
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Paul, Justin
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Kumar, Vikas
9
Pitt, Leyland F.
9
Steenkamp, Jan-Benedict E. M.
9
Zarantonello, Lia
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Baumgarth, Carsten
8
Chintagunta, Pradeep K.
8
Fitzsimons, Gavan J.
8
Grohmann, Bianca
8
Kaufmann, Hans Rüdiger
8
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of business research : JBR
283
The journal of brand management : an international journal
283
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Journal of strategic marketing
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
International journal of hospitality management
33
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of international marketing
23
International journal of advertising : the review of marketing communications
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
more ...
less ...
Source
All
ECONIS (ZBW)
4,523
Showing
1
-
10
of
4,523
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
3
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
6
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
7
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Majeed, Salman
;
Kim, Woo Gon
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 328-339
Persistent link: https://www.econbiz.de/10014519756
Saved in:
8
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
9
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->