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~language:"bul"
~language:"eng"
~language:"mul"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Monetary policy"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
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Consumer behaviour
Konsumentenverhalten
Monetary policy
Volatility
Emotion
30
Advertising
25
Werbung
22
Advertising effects
21
Werbewirkung
21
Brand management
14
Markenführung
14
Luxury goods
12
Luxusgüter
12
Ethics
9
Ethik
9
Brand image
8
Markenimage
8
Personality psychology
8
Persönlichkeitspsychologie
8
Construal level
7
Internet marketing
7
Online-Marketing
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Social Web
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Social web
7
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Altruismus
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Markenartikel
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Relationship marketing
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5
Social behaviour
5
Soziales Verhalten
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5
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56
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Ratgeber
Aufsatz in Zeitschrift
56
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Bulgarian
English
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Author
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Septianto, Felix
Gupta, Rangan
194
Han, Heesup
113
Mattila, Anna S.
95
Bouri, Elie
88
Ma, Feng
88
Bahmani-Oskooee, Mohsen
82
Lusk, Jayson L.
74
McAleer, Michael
74
Belke, Ansgar
71
Phau, Ian
70
Hammoudeh, Shawkat
68
Khare, Arpita
68
Tiwari, Aviral Kumar
67
Wohar, Mark E.
63
Dwivedi, Yogesh Kumar
62
Siklos, Pierre L.
61
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Pierdzioch, Christian
57
Apergēs, Nikolaos
56
Serletis, Apostolos
55
Caporale, Guglielmo Maria
53
Kang, Sang Hoon
53
Paul, Justin
53
Belk, Russell W.
52
Bollerslev, Tim
52
McMillan, David G.
52
Xuan Vinh Vo
50
Arestis, Philip
49
Ko, Eunju
49
Laroche, Michel
48
Mensi, Walid
48
Bagozzi, Richard P.
47
Hsing, Yu
47
Goodhart, Charles A. E.
46
Haan, Jakob de
46
Balcilar, Mehmet
45
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Journal of retailing and consumer services
17
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
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ECONIS (ZBW)
56
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11
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix
;
Tjiptono, Fandy
;
Arli, Denni
;
Sun, …
- In:
Australian journal of management
47
(
2022
)
3
,
pp. 579-594
Persistent link: https://www.econbiz.de/10013396302
Saved in:
12
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
13
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
14
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
15
The impact of social media visual features on acceptance of meat substitute
Septianto, Felix
;
Kemper, Joya A
;
Quang, Huy P
;
Li, Shuge
; …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
Saved in:
16
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
17
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
18
The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix
;
Rostiani, Rokhima
;
Paramita, Widya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992
Saved in:
19
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
20
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
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