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~language:"bul"
~language:"eng"
~language:"nor"
~person:"Prashar, Sanjeev"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Consumer behaviour
Konsumentenverhalten
33
India
13
Indien
13
Online retailing
10
Online-Handel
10
Customer satisfaction
9
Emotion
9
Kundenzufriedenheit
9
Advertising effects
5
Internet marketing
5
Market segmentation
5
Marktsegmentierung
5
Online-Marketing
5
Werbewirkung
5
Beziehungsmarketing
4
Brand image
4
Brand management
4
Cluster analysis
4
Clusteranalyse
4
Dienstleistungsqualität
4
E-commerce
4
Einkaufszentrum
4
Electronic Commerce
4
Markenführung
4
Markenimage
4
Mobile Anwendung
4
Mobile application
4
Relationship marketing
4
Service quality
4
Shopping center
4
Social Web
4
Social web
4
Website
4
Advertising
3
Arbeitszufriedenheit
3
Brand
3
Celebrity endorsement
3
Celebrity-Werbung
3
Factor analysis
3
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Online availability
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Undetermined
27
Type of publication
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Article
33
Type of publication (narrower categories)
All
Article in journal
Bibliography included
Congress report
Hochschulschrift
Thesis
Aufsatz in Zeitschrift
33
Language
All
Bulgarian
English
Norwegian
Author
All
Prashar, Sanjeev
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
39
Thaichon, Park
39
Kim, Seongseop
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
Dens, Nathalie
34
Walsh, Gianfranco
34
Balaji, M. S.
33
Gierl, Heribert
33
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Published in...
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Asian Academy of Management journal : AAMJ
5
Decision
3
International journal of Indian culture and business management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Benchmarking : an international journal
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Review of marketing science
1
Service business
1
Vision : the journal of business perspective
1
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Source
All
ECONIS (ZBW)
33
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1
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10
of
33
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1
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
3
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
4
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
5
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
6
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
7
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
8
Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Service business
15
(
2021
)
4
,
pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
Saved in:
9
Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581915
Saved in:
10
Examining the influence of antecedents of continuous intention to use an informational app : the role of perceived usefulness and perceived ease of use
Gupta, Priyanka
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
International journal of business information systems : …
36
(
2021
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012506885
Saved in:
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