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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Bagozzi, Richard P."
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
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Corporate social responsibility
Konsumentenverhalten
Consumer behaviour
47
Emotion
23
Brand management
13
Markenführung
13
Ethics
12
Ethik
11
Brand image
9
Markenimage
9
Salespeople
9
Verkaufspersonal
9
Business ethics
7
Corporate Social Responsibility
7
Unternehmensethik
7
Beziehungsmarketing
6
Decision
6
Entscheidung
6
Personality psychology
6
Persönlichkeitspsychologie
6
Relationship marketing
6
Auslandsverlagerung
5
Brand
5
Cognition
5
Empathy
5
Kognition
5
Markenartikel
5
Measurement
5
Messung
5
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Offshoring
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Organizational behaviour
5
Social values
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Theorie
5
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5
USA
5
United States
5
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Article
51
Type of publication (narrower categories)
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Article in journal
Bibliographie enthalten
Conference paper
Ratgeber
Aufsatz in Zeitschrift
51
Aufsatz im Buch
9
Book section
9
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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2
Aufsatzsammlung
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1
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1
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Bagozzi, Richard P.
Han, Heesup
119
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Loureiro, Sandra Maria Correia
61
Grewal, Dhruv
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
56
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
51
Laroche, Michel
49
Rajagopal
46
Vrontis, Demetris
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Hollebeek, Linda D.
44
Bang, Nguyen
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Das, Gopal
39
Rahman, Zillur
39
Wong, IpKin Anthony
39
Kim, Seongseop
38
Ko, Yong Jae
38
Lee, Seoki
38
Thaichon, Park
38
Lindgreen, Adam
37
Melewar, T. C.
37
Park, Jungkun
37
Verhoef, Peter C.
37
Rana, Nripendra P.
36
Woodside, Arch G.
36
Hyun, Sunghyup Sean
35
Balaji, M. S.
34
Moschis, George P.
34
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Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Review of marketing research
1
The journal of applied behavioral science
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
51
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1
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
2
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
5
AI service and emotion : editorial
Bagozzi, Richard P.
;
Brady, Michael K.
;
Huang, Ming-Hui
- In:
Journal of service research
25
(
2022
)
4
,
pp. 499-504
Persistent link: https://www.econbiz.de/10013395989
Saved in:
6
Conspicuous consumption : a meta-analytic review of its antecedents, consequences, and moderators
Kumar, Bipul
;
Bagozzi, Richard P.
;
Manrai, Ajay K.
; …
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 471-485
Persistent link: https://www.econbiz.de/10013426740
Saved in:
7
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
8
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
9
Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Le, Nhat Quang
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10012488856
Saved in:
10
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
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