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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Dwivedi, Yogesh Kumar"
~person:"Ko, Yong Jae"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Consumer behaviour
169
Brand management
51
Markenführung
51
Brand image
40
Markenimage
40
Social Web
35
Social web
35
Innovation adoption
31
Innovationsakzeptanz
31
Advertising effects
30
Brand
30
Markenartikel
30
Werbewirkung
30
Luxury goods
28
Luxusgüter
28
Internet marketing
27
Australia
26
Australien
26
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26
Beziehungsmarketing
25
Relationship marketing
25
Artificial intelligence
22
Dienstleistungsqualität
21
Service quality
21
Sportmarketing
21
Sports marketing
21
Emotion
20
Lieferkette
20
Supply chain
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19
United States
19
Bibliometrics
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18
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17
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17
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16
Sports
16
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Article
169
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
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Konferenzbeitrag
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Aufsatz in Zeitschrift
169
Aufsatz im Buch
5
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5
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1
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Bulgarian
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Dwivedi, Yogesh Kumar
Ko, Yong Jae
Phau, Ian
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Khare, Arpita
68
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
56
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Kim, Seongseop
36
Park, Jungkun
36
Vrontis, Demetris
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Thøgersen, John
33
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Journal of business research : JBR
16
Journal of retailing and consumer services
13
Marketing intelligence & planning
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The marketing review
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Information systems management
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Sport management review
3
Technological forecasting & social change : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of strategic marketing
2
Psychology & marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
The journal of services marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Corporate reputation review
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
169
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169
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
7
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
8
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
9
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
10
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
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