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~language:"deu"
~language:"eng"
~person:"Herrmann, Andreas"
~subject:"Consumer behaviour"
~subject:"EU countries"
~subject:"Entwicklungsländer"
~type_genre:"Article in journal"
~type_genre:"Rezension"
~type_genre:"Statistik"
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Consumer behaviour
EU countries
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Konsumentenverhalten
50
Theorie
29
Theory
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
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26
Product design
16
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16
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12
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12
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11
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11
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Herrmann, Andreas
Han, Heesup
114
Belke, Ansgar
110
Nunnenkamp, Peter
97
Mattila, Anna S.
95
Gnangnon, Sèna Kimm
87
Gros, Daniel
80
Lusk, Jayson L.
76
De Grauwe, Paul
71
Gierl, Heribert
71
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
66
Williams, Colin C.
65
Haan, Jakob de
63
Nayga, Rodolfo M.
61
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Paul, Justin
58
Heinemann, Friedrich
57
Jang, Soocheong
57
Eichengreen, Barry
56
Septianto, Felix
56
Belk, Russell W.
54
Bahmani-Oskooee, Mohsen
52
Rodríguez-Pose, Andrés
51
Scharrer, Hans-Eckart
50
Walsh, Gianfranco
50
Bofinger, Peter
49
Hughes Hallett, Andrew
49
Ko, Eunju
49
Laroche, Michel
49
Apergēs, Nikolaos
48
Bagozzi, Richard P.
47
Breuss, Fritz
46
Hagen, Jürgen von
46
Hoekman, Bernard M.
46
Kim, Jungkeun
46
Nijkamp, Peter
46
Issing, Otmar
45
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of business economics : JBE
4
Psychology & marketing
4
Die Betriebswirtschaft : DBW
3
Journal of marketing
3
Review of managerial science
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
50
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50
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1
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
3
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
4
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
5
What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas
;
Sprott, David E.
;
Schlager, Tobias
- In:
Total quality management & business excellence : an …
28
(
2017
)
3/4
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
Saved in:
6
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de
;
Sprott, David E.
;
Herrmann, Andreas
; …
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Saved in:
7
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
8
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
9
Product customization via starting solutions
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 707-725
Persistent link: https://www.econbiz.de/10010471024
Saved in:
10
Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Schaffner, Dorothea
;
Mathur, Pragya
;
Maheswaran, Durairaj
; …
- In:
Review of managerial science
7
(
2013
)
4
,
pp. 417-441
Persistent link: https://www.econbiz.de/10010196976
Saved in:
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