//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"fin"
~language:"slk"
~person:"Ko, Eunju"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
111
Brand management
61
Markenführung
61
Beziehungsmarketing
43
Relationship marketing
43
Brand image
40
Markenimage
40
Fashion
35
Mode
35
Social Web
33
Social web
33
Luxury goods
31
Luxusgüter
31
Brand
28
Internet marketing
27
Markenartikel
27
Online-Marketing
27
Customer satisfaction
20
Kundenzufriedenheit
20
Marketing management
19
Marketingmanagement
19
Emotion
16
Viral marketing
16
Virales Marketing
16
South Korea
15
Südkorea
15
Customer value
14
Kundenwert
14
Advertising effects
12
Einzelhandel
12
Retail trade
12
Werbewirkung
12
Tourism
10
Tourismus
10
Virtual reality
10
Virtuelle Realität
10
Advertising
9
Customer integration
9
Dienstleistungsqualität
9
more ...
less ...
Online availability
All
Undetermined
77
Free
6
Type of publication
All
Article
108
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Bibliographie
Collection of articles of several authors
Aufsatz in Zeitschrift
111
Aufsatz im Buch
5
Book section
5
Sammelwerk
2
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
Finnish
Slovak
Author
All
Ko, Eunju
Loureiro, Sandra Maria Correia
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Belk, Russell W.
73
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Paul, Justin
54
Sheth, Jagdish N.
53
Bagozzi, Richard P.
48
Laroche, Michel
48
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Moschis, George P.
34
Walsh, Gianfranco
34
Wu, Luorong
34
Balaji, M. S.
33
Bruwer, Johan
33
more ...
less ...
Published in...
All
Journal of business research : JBR
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of hospitality management
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
Journal of promotion management : JPM
3
Psychology & marketing
3
International journal of retail & distribution management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Cross-cultural buyer behavior
1
EuroMed journal of business
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of communication management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
111
Showing
1
-
10
of
111
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
6
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
7
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
8
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->