Jovović, Milorad; Femić-Radosavović, Bojana; … - In: Journal of Central Banking Theory and Practice 6 (2017) 2, pp. 65-76
The logic that customer satisfaction is the starting point of marketing and business activities is based on the assumption that customer satisfaction leads to customer loyalty, keeping in mind all of the positive effects that customer loyalty has on business success of an organization. Because...