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~language:"eng"
~language:"ita"
~language:"ukr"
~language:"zho"
~person:"Rana, Nripendra P."
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Consumer behaviour
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Konsumentenverhalten
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Rana, Nripendra P.
Han, Heesup
117
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100
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76
Belk, Russell W.
73
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73
Khare, Arpita
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48
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Journal of retailing and consumer services
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6
European journal of marketing : EJM
5
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Journal of hospitality marketing & management
2
The marketing review
2
Benchmarking : an international journal
1
Information systems management
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International journal of bank marketing
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
36
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1
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
2
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
3
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
4
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
5
Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
Saved in:
6
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands : a developing country perspective
Srivastava, Ankur
;
Gupta, Nitin
;
Rana, Nripendra P.
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2301-2325
Persistent link: https://www.econbiz.de/10014449834
Saved in:
7
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
8
Quality aspects vs consumption values : what affects intention to book hotels in the post-Covid era?
Ray, Arghya
;
Gupta, Siddharth
;
Rana, Nripendra P.
- In:
Quality management journal : QMJ
30
(
2023
)
4
,
pp. 225-243
Persistent link: https://www.econbiz.de/10014373755
Saved in:
9
Retail atmospherics effect on store performance and personalised shopper behaviour : a cognitive computing approach
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Tata, Sai Vijay
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1948-1977
Persistent link: https://www.econbiz.de/10014333947
Saved in:
10
Consumers' usage of food delivery app : a theory of consumption values
Chakraborty, Debarun
;
Kayal, Ghadeer
;
Mehta, Prashant
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 601-619
Persistent link: https://www.econbiz.de/10013327188
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